How does supplies e-commerce In the competition among 3C supplies e-commerce companies, it is not easy to make a profit successfully. In this article, we will delve into the five core techniques for making money in 3C supplies e-commerce and help you understand how to stand out in this highly competitive market How does supplies e-commerce .
Extended reading: How to do 3C supplies e-commerce? Ten key market trends, a must-read for 3C supplies operators (Concepts)
Table of contents
Core 1 of 3C supplies e-commerce operation: choosing the battlefield
access platform
Self-hosted website
Store platform
3C supplies e-commerce business core 2: marketing strategy
Core 3 of 3C supplies e-commerce business: seize the opportunity of peak season
Holiday promotions that 3C supplies e-commerce companies should grasp
Seasonal promotions that 3C supplies e-commerce companies should grasp
3C supplies e-commerce business core 4: OMO online and offline virtual and real integration
How does 3C supplies e-commerce do OMO?
3C supplies e-commerce OMO strategy 1: online booking, offline pickup
OMO strategy 2 for 3C supplies e-commerce: offline experience, online purchase
Core 5 of 3C supplies e-commerce business: Understanding certification and regulations
3C product main certification
Choose the right store platform and successfully operate 3C supplies e-commerce
3C supplies e-commerce business core 1 : Choose the battlefield.
Choosing the right e-commerce platform is the first step to the success of 3C supplies e-commerce. Different platforms have different features and advantages. Choosing the right platform can make it easier for your products to reach target customers.
access platform
Access platforms such as momo shopping network , Shopee , PChome , etc. have a huge user base and a complete logistics system. For e-commerce companies that are just starting out, they are a quick way to enter the market. However, the disadvantage is that they cannot accumulate member information, and It is not conducive to long-term brand management.
Self-hosted website
Self-hosted websites are suitable for companies that already have a certain customer base and brand awareness. A self-hosted website can fully control the design and functions of the website without paying platform commissions. However, customized functions are often expensive, and maintenance and operation costs are not affordable for ordinary enterprises.
Worrying about technical issues. For 3C e-commerce companies that want to quickly build their brands, store opening platforms are a good choice. If you are not sure whether the store opening platform is suitable for you, all major platforms now offer free trials, such as CYBERBIZ, which offers a 30-day free trial!
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Extended reading: How to choose an e-commerce platform? 8 major comparative analysis will help you choose the most suitable e-commerce platform.
Further reading: How to choose a store platform? Comparison of the top 10 store opening platforms and teach you 3 key points for selection
3C supplies e-commerce business core 2: marketing strategy
After choosing a good platform, how to conduct marketing is the key to success or failure. Recommended marketing strategies for 3C supplies e-commerce include:
Free discount coupon
profit sharing system
Unboxing cooperation with internet celebrities
Use scenarios to bring out product highlights
Marketing technique 1 : Give away coupons
Discount coupons are a direct and effective marketing tool. 3C products are mostly high-priced products, and discount coupons can reduce consumers’ purchasing concerns and increase conversion rates. The following are several ways to apply discount coupons:
First-time purchase discount coupon: Attract new customers to make their first purchase.
Full discount coupon: increase the price per customer.
Member-exclusive discount coupons: Improve membership stickiness and increase repeat purchase rates.
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Marketing Technique 2 : Profit Sharing System
The profit sharing system is an effective way to cooperate with Internet celebrities (KOL). By cooperating with influential Internet celebrities, you can quickly increase brand exposure and product sales.
Choose the right influencer: Choose to cooperate with influencers who are consistent with the brand positioning and have real influence.
Set a reasonable profit-sharing ratio: Set a profit-sharing ratio based data analysis report format on sales or traffic to ensure maximization of the interests of both parties.
Long-term cooperation: Establish long-term cooperative relationships with Internet celebrities to continuously enhance brand influence.
Extended reading: What is a profit sharing system? Recommend the best starting group buying profit sharing skills for new e-commerce merchants, an article to master quickly
Marketing Technique 3 : Cooperate with Internet Celebrities to Unbox
The unit price of 3C products is relatively high. Consumers often need to have phone number bl more understanding and trust in the product before purchasing.
Choose the right influencer: Choose to cooperate with an influencer who is professional and has a good reputation.
Produce a high-quality unboxing video: detailing product features, usage experience, advantages and disadvantages, etc.
Marketing Technique 4 : Use context to bring out product highlights
By displaying product highlights through usage scenarios, you can attract target customers more effectively.
Story-based marketing: Using stories to arouse consumers’ resonance and desire to purchase.
Core 3 of 3C supplies e-commerce operations : seize the opportunity of peak season
The peak sales season for 3C products is usually concentrated during specific holidays and seasonal changes. Seizing the opportunity of these peak seasons and conducting targeted promotional activities can greatly increase sales.
Holiday promotions that 3C supplies e-commerce companies should grasp
New Year and Spring Festival: These are the peak periods for giving gifts and updating home appliances. Promotional activities such as limited-time discounts and free gifts can be launched.
Father’s Day and Mother’s Day: Launch exclusive 3C product promotions for male or female consumers.
Double Eleven and Black Friday: Global shopping carnivals are important opportunities to increase sales.
Seasonal promotions that 3C supplies e-commerce companies should grasp
3C supplies e-commerce business core 4 : OMO online and offline virtual and real integration
As consumer behavior changes, online -merge-offline (OMO ) has become a necessary strategy for 3C e-commerce. By integrating online and offline resources, we can provide consumers with a better shopping experience and enhance brand competitiveness.
How does 3C supplies e-commerce do OMO?
In the field of 3C supplies e-commerce, the online and offline integration (OMO) model can greatly enhance consumers’ shopping experience and merchants’ competitiveness. Here are some specific implementation strategies:
OMO strategy 1 for 3C supplies e-commerce
Convenient pick-up process: Set up a dedicated pick-up area and fast pick-up channel to allow consumers to quickly get the ordered goods and improve pick-up efficiency.
OMO strategy 2 for 3C supplies e-commerce : offline experience, online purchase
Establishment of experience stores: Establish 3C product experience stores in core areas of the city, allowing consumers to personally try out the latest electronic products and understand their performance and functions.
Professional shopping guide service: The store is equipped with professional shopping guides to provide consumers with product introduction and usage guidance to help them make purchasing decisions.
Online promotions: After consumers experience the products in physical stores, they can scan QR codes or use mobile APPs to make online purchases and enjoy special online discounts and promotions, attracting more people to complete transactions online.
Extended reading: What is new retail? What is the difference from O2O to OMO? An article that holds the key to success!
Extended reading: What is OMO? Why is OMO the future trend of e-commerce? Quickly decipher the importance of layout OMO
Core 5 of 3C supplies e-commerce business : Understanding certification and regulations
3C products mostly involve batteries, power supplies, communications and other technologies. These products must pass relevant certifications before being put on the market to ensure their safety and compliance. Understanding and complying with these certifications and regulations is the foundation for the success of 3C e-commerce.
3C product main certification
NCC certification: carried out by the National Communications Commission (NCC) , applicable to mobile phones, Bluetooth products, WiFi AP and other communication and telecommunications related products.
CE certification: Applicable to the European market, ensuring that products comply with EU safety, health and environmental protection standards.
CTS certification: Google Play application license, ensuring that the device can use Google Play services.
GMS certification: Google Mobile Services certification allows the device to use Google cloud services and applications.
Violating inspection regulations will face the risk of fines and product destruction.
Choose the right store platform and successfully operate 3C supplies e-commerce
In the business process of 3C supplies e-commerce, choosing the right platform, using effective marketing strategies, seizing the opportunity of peak seasons, integrating online and offline resources, and complying with certifications and regulations are all key factors for success. The store opening platform provided by CYBERBIZ can provide comprehensive support for 3C supplies e-commerce, including membership systems, marketing functions, data analysis, etc., allowing merchants to focus on products and marketing without worrying about technical issues. Through CYBERBIZ, merchants can easily build their brand, increase sales, and stand out in the fiercely competitive market!
