CYBERBIZ CEO Su Jiming uses many words other than “store platform” to describe his company: data company, technology company, technology company. Store opening platform is just a general term. The focus is to solve the big and small problems of opening a store for brand customers, and these big and small things will always change with time and environment.
To this end, CYBERBIZ has established a three-pronged territory of store opening platform, POS (point of sale information system), and warehousing. Su Jiming said, “Some people will question that we are not focused enough, but time has proven the direction of the trend, and it will take a longer time. Come and see.”
Founded in 2014, CYBERBIZ has proven to
be more stable on three legs in at least the first 10 years. It already has 35,000 brand customers and is the secret contributor to the development of D2C (Direct to Consumer) behind many first-class brands, including Asher Dry Noodles, Fresh Dairy Store, Formosa Biomedical, Wei Chuan Long, Yoho Force, etc. The most important number for the store platform: the annual gross transaction volume.
D2C is hot, with self-owned warehousing + store assistant brand
The key to Su Jiming’s leadership in leading CYBERBIZ to break through on the battlefield is to help brand customers “think one more step”. The latest actions are implemented in two products: self-owned warehousing and store assistants.
In 2015, CYBERBIZ began to deploy its own warehousing. Warehousing is a heavy asset investment, which is inconsistent with the lightweight status of the store platform. However, Su Jiming believes that shipping speed and accuracy are the key factors that affect consumer experience.
CYBERBIZ e-commerce warehousing “Fengchao Logistics” Yangmei Electric Research Warehouse.jpg
CYBERBIZ e-commerce is located in the electronic research warehouse in Yangmei, Taoyuan, covering an area of more than 4,500 square meters. ( Photo / provided by CYBERBIZ)
The store opening platform can be connected to existing third-party warehousing services. In terms of communication and system integration efficiency, it is bound to be unable to compare with self-owned warehousing. “Why should we do it ourselves? The key is integration and reducing breakpoints. Communication between different departments must be There are problems, let alone communicating with warehouses of different companies,” Su Jiming said.
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This makes CYBERBIZ the only store opening
platform in Asia with its own warehousing. Not only that, they also independently developed a warehousing system to reduce manual picking time. On average, 16 manpower can complete 4,000 shipments in one data flow diagram example day. According to CYBERBIZ, this efficiency is multiple times that of general warehousing companies. In addition, Su Jiming also revealed the hidden business opportunities, “We cannot expand the warehouse infinitely, so we are also aiming at the digital transformation of the warehouse.” It is understood that CYBERBIZ’s warehousing system customers include well-known overseas brands.
Another product is “Sales Assistant”, which corresponds to OMO’s needs. To put it simply, it increases sales opportunities and solves the
“Arms War” is getting ready to start, with a penetration rate of 20% being the most intense
However, the arms race will eventually face a war.
This tests whether CYBERBIZ can continue to implement the strategy of “thinking one more step”. From self-owned warehousing, POS business, smart stores, ecosystems, and cross-border e-commerce, the issues phone number au that can be addressed are as endless as the proliferation of e-commerce brands. Once you stop, how can you always keep thinking one more step? “If you ask every entrepreneur about their key decisions, many people’s answer will probably be ‘intuition’.” Su Jiming said, “Success comes from success and failure from failure. As long as you don’t give up, who knows success or failure?” Even if they are not focused enough, they will continue to whisper. Showing up, surviving, and living better is proof of the success of a strategy.
CYBERBIZ’s cash flow has turned positive since 2016. At the age of 10, Su Jiming even announced that he was preparing to go public, launching 35,000 brands of products. Now CYBERBIZ is going to launch itself into the capital market. “It’s still early preparations.” stage, you can look forward to it.”
Q: What kind of brand customers is CYBERBIZ targeting?
Su Jiming: Divide the brand scale into three parts: head, middle and tail. We aim at the head, tail, tail, and the middle “fish body” section. The brands at the tail end are too small, and the head end requires too much customization. Although the competition is the fiercest, most brand customers in this segment cannot build their own technical teams, which is where CYBERBIZ can assist.
Q: Is it necessary to build a self-built brand official website?
Su Jiming: I think this is a necessary path for the development of Taiwan’s e-commerce brands. Taiwan’s GDP is getting higher and higher (National Development Council data: Taiwan’s per capita GDP will exceed US$30,000 in 2023). As long as you have money, you will want to build a brand. Large-scale channel e-commerce will still exist, but most of them will be for people’s daily necessities. Taiwan is now in the early stage of D2C to the middle stage.
