Target audience
A product or service is rarely designed to please everyone. But it is possible to identify a segment of people who may be interested in it.
When observing the flow of people visiting a children’s clothing store! for example! the person responsible for the establishment may notice that the public that frequents the store has characteristics such as: women! married! aged 30 to 45! with an income between R$3!000 and R$10!000.00! located in São Paulo-SP.
This group of people who have the characteristics described above are not the entire market! but a slice of it . In other words! they what are ux ui and ixd and how do they differ? the target audience for this children’s clothing store.
To define the target audience of a given business! it is necessary to collect data and carry out market research and research on the product or service itself.
The most common information for defining the audience
Age range;
Location;
Gender;
Education;
Income;
Purchasing behaviors! etc.
Ideal Customer Profile (ICP)
The ideal customer profile ! also known as ICP (acronym for the English Ideal Customer Profile)! as the in this article we will take suggests! is a compilation of information that complements that of the target audience. ! which summarizes a common profile of companies for which the product or service offered was designed.
ICP is a tool frequently used in the Account-Based Marketing (ABM) strategy! which is quite common in B2B prospecting .
ICPs typically gather information
Market segment;
Market time;
Invoicing;
Region of operation;
Target audience;
Number of employees;
Company capacity;
As it is a sales-oriented tool ! the ICP needs to contain as much information as possible! so that the malaysia numbers list team’s approaches are personalized and focused on presenting the best solutions to potential customers.
Buyer Persona
A buyer persona is a character that is created using market research information and common characteristics of real customers of a given business.
In other words! this character will represent a group of ideal clients. the brand’s ideal customers! who already know and benefit from the product or service offered.