The objective of the buyer persona is to map the problems! challenges and desires of these customers who have already been converted! so that better approaches can be drawn up for potential customers in the lead base. .
Since these are customers that the company already has! it is easier to collect demographic! behavioral! motivational and goal data! among others. This can be done through surveys and interviews. .
Because it is the personification of the ideal customer! the buyer persona is a type of persona three steps to a successful digital marketing strategy… used in digital marketing.
The differences
When we understand what buyer persona! target audience and ICP mean! it becomes clear that the main difference between these concepts is the depth of information. that each one has about users and consumers.
In short! we have: the target audience has more generic and comprehensive information. The ICP! on the in addition you can use hand! uses the target audience data and complements it with more specific data. Meanwhile! the buyer persona represents common and more specific characteristics of a segment of people.
It is important to emphasize that persona is the general concept . And within this concept! there are types of persona. Each of them is made to meet different business models and niches! as is the case with the buyer persona.
Additionally! a company can have more than one persona. . B2B business models! for example! may have one persona that represents the company’s decision-makers and another that represents the group of employees who will actually use the product or service.
Some companies have a persona for each stage of the sales funnel ! precisely to better malaysia numbers list and serve each moment of the customer in their purchasing journey .
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why create persona
Why create a persona?
If products and services exist to meet people’s demands! why not put them at the center of marketing actions ? Great marketing strategies and campaigns involve deeply knowing the people they intend to reach.