As it became widely used! the idea behind creating personas developed and gained new applications not only in the niche in which it emerged! but also in digital marketing. .
The idea behind creating a persona is that you can see your business’s customers and potential customers as what they really are! that is! people. People with desires! ambitions! frustrations! pains. .
By considering these questions
you will better understand the audience you are dealing with and who your what is organizational climate and what are the best research practices to manage it? or service is actually intended for. And so! you will convey the right message to these people! showing that your company has the solution. they need.
Obviously! you won’t be able to deal with each of the people who are part of your target audience individually . And it is to solve this issue that the concept of persona exists.
Despite the individual differences between people! it is still possible to identify common patterns! behaviors and pain points . With this information! you can get a better idea of what type of customer is ideal for your business.
The persona in digital marketing ! then! is the sum of this information incorporated into a character that will what is inbound marketing? a specific group of customers and potential customers.
Just like a person! this character must have
Interests;
Objectives! etc.
It is worth noting that! even if it is a character that does not exist! it is made from malaysia numbers list information ! from real people. And that is why the persona is so important for a business! as it will help to draw up more efficient and assertive plans and strategies.
differences between persona! target audience and ideal customer profil
Differences between persona! target audience
Part of the reason why the meaning of persona can seem very complex to some people is precisely because of the confusion of this term with the concept of target audience and ideal customer profile (ICP) .
Now that you know what a persona is! it’s only fair that we break down each of the other concepts so that you can better understand their differences.