Once you’ve found common characteristics in the data you’ve collected! it’s important to align what people expect with what your product or service offers.
A large part of the reason for creating personas is precisely to understand how your hubspot’s operations hub: everything you need to know can offer! more than anything else! solutions to people’s problems .
Therefore! when creating your persona template ! try to make room to answer questions such as: what are this person’s main challenges and how can we help them overcome them? How can my company’s product or service help?
Once you have all this information well organized
To do this! you can create your own template or use free options available online. There are also what is inbound marketing? that generate personas based on the information you enter! such as HubSpot’s Make My Persona .
Whatever form you choose! try to give it a name and an image. ! so that it is very visual and portrays the group of customers and potential customers of your company as accurately as possible.
After that! share the result with your marketing team and ensure that everyone on the team knows and uses the persona to plan strategies.
Include the persona in your strategies
In digital marketing! we are always talking about target audiences! personas and ideal customer profiles. This is because these tools are essential for developing strategies and outlining action plans.
Some companies start by identifying the problem first! and then develop the solution. And in this or malaysia numbers list situations! the persona is what helps to bring the main perspective that must be taken into account! which is the human one .
It’s common to place more emphasis on the product or service we have to offer (and sell) than on the benefits it can bring to people’s lives. But by using personas in your strategies! you ensure that the right message is conveyed to your audience.