As you have read, having a persona is essential for creating efficient digital marketing strategies , in addition to helping the work and performance of the team responsible for the company’s marketing actions.
But how do you create your brand persona? Here are some important tips we’ve put together to help you start creating yours today.
1. Data collection and research
It all starts with good research. Check your contact base and select a few options to how to build business leaders who drive results surveys or even interviews.
At this stage, the important thing is to ensure that the data collected comes from real sources , whether from customers or potential customers.
You can collect this information using forms that include questions that seek to find out:
Age;
Location;
Level of education;
Relationship status;
Profession;
Company you work for;
Professional and personal goals;
Main responsibilities;
Activities you practice;
Hobbies and interests;
Communication channels you use;
Shopping channels you use;
Brands and companies you prefer;
Main current challenges;
Desires and ambitions
It is worth remembering that each business has its product reviews: what they are and what they’re for particularities. Therefore, try to create questions that are aligned with your niche and the type of product you offer .
If it is possible to conduct an interview, try to prepare a list of questions in advance and consider recording what malaysia numbers list said. If not, make sure that there is at least one more person who is responsible for recording what is said.
Also, take the opportunity to take note of the language and expressions used by the person being interviewed. This will help you create writing manuals and brand tone and voice guides.
There is no exact number of interviews and survey forms that you should complete. In some cases, a minimum number is enough to collect all the necessary data.