CRM and MA have similar functions, so many people may be wondering which tool will best suit their company’s needs when implementing them. This time, we will explain the differences between CRM and MA and the benefits of linking the two tools. What are CRM and MA? Let’s take a look at the characteristics of…
Marketing automation (MA) is a powerful tool with a wide range of functions, including streamlining marketing and sales activities, nurturing leads, etc. Introducing and utilizing it can improve the quality of your marketing activities and sales activities, leading to increased sales. In this article, we will introduce the overview of MA, the benefits of introducing…
Marketing automation (MA) tools have become indispensable for modern businesses, but choosing the best one for your company from the wide range of options available can be a challenge. This article provides an easy-to-understand explanation of everything from the overview of MA tools to important points to consider when selecting one. Please use it as…
Simply put , lead generation is the activity of acquiring new potential customers (leads) . However, there are many methods for acquiring potential customers, and if you do not understand the meaning and characteristics of each method, you will only waste time and money. Also, if you do not also take part in activities beyond you will not be able…
Social networking service ( SNS ) advertising has become an essential element in modern digital marketing. Many companies incorporate SNS advertising into their marketing strategies because it allows for effective ad delivery to target users, but you may be wondering about its actual effectiveness and benefits. In this article, we will explain in detail from a professional perspective the…
If you are a marketer, you have probably heard the words “lead generation” and “lead nurturing” at least once. Unless you accurately understand the meaning and role of each word, and how it is important to connect them to your sales activities and marketing strategies, it will be difficult to maximize the effectiveness of each…
