Social networking service ( SNS ) advertising has become an essential element in modern digital marketing. Many companies incorporate SNS
advertising into their marketing strategies because it allows for effective ad delivery to target users, but you may be wondering about its actual effectiveness and benefits. In this article, we will explain in detail from a professional perspective the characteristics of managing SNS advertising and tips for its operation, which you may be too embarrassed to ask about!
1. Why is social media advertising needed?
1-1. What is managing SNS advertising?
Social media advertising refers to advertising delivered on social media platforms such as Facebook, Instagram, and X (formerly Twitter). These ads are displayed when users are using social media, and can directly appeal to target users.
First, let’s learn about the characteristics of social media advertising, which is mainly used in business situations.
・Meta Ads (Facebook/Instagram)
Meta Ads (formerly Facebook Ads) is a platform that gambling data vietnam allows you to deliver ads to both Facebook and Instagram. Its appeal is its machine learning that makes good use of the synergy between the two media, and it can appeal to a wide range of people, from young people to business people.
High engagement rate
Social media advertising promotes two-way managing SNS communication with users.
When users comment on ads or make other reactions, engagement increases,
improving brand awareness and credibility.
・High cost-effectiveness
Social media advertising is considered to be more cost-effective than other advertising media.
While listing ads can cost hundreds to we see their role expanding to more thousands of yen per click, social media advertising can cost as little as a few tens of yen per click in some cases, making it possible to run effective ads even with a limited budget. In
this way, social media advertising is an important element for directly approaching target users and conducting effective marketing activities.
Points to remember when setting goals
It is important to set managing SNS according to your goals.
For example, if you are aiming to increase brand tongliao phonenumber list awareness, you will place emphasis on the number of impressions and engagement per user to increase awareness. In the case of lead generation, you want to actually get people to click on your ads and collect conversions, so you need to set KPIs according to your goals, such as the number of clicks and conversion rate.
Remarketing
Have you ever been surprised to see an ad for a website you visited before appear on social media?
Remarketing is the process of delivering ads to the social media timeline based on the data of users who visited your website. Since these users have visited your site once before, they are more likely to convert than regular users, and you can expect to improve your conversion rate.
