Press on emotions promotion from a neurobiological perspective

Lying silently in the tomograph (so that they wouldn’t lie), participants in neurobiological experiments, when evaluating brand logos, it turns out, turn on the “social” part of the brain at full blast. They try to use trademarks to form their own identity in the world of people. And this is literally visible on the monitors….

Website content marketing-how to find topics for writing articles

Content marketing, as the name suggests, is a form of marketing that creates, publishes and shares valuable free content for online target audiences to attract and convert potential customers. In short, it is to attract specific customers with high-quality content. “Content is king” is a phrase that many people have heard before. In fact, it…

Lead Management: How to Manage Leads from Inbound Marketing

In the context of increasing the potential contacts that are interesting for the company. It is assumed that they all have the same value: this is not the case. A lead, therefore an inbound contact, is very different from an offline or outbound one. Inbound leads have already had ways to learn more about the…

How to Increase Sales on

How to Increase Sales on Instagram As marketing professionals, we are always looking to discover how to increase sales on Instagram through best practices and increasingly sophisticated strategies. The effort makes perfect sense, but the reality is that sometimes, some small changes to your procedures and settings can help a lot to increase sales on…

Complete Guide to AI Images for Marketing (+ 3 Tips for Using Images)

Artificial intelligence (AI) is no longer a futuristic Complete Guide concept — AI is part of our daily life. Users encounter AI more frequently than expected, from facial detection on smartphones to chatbots. AI images are also growing in popularity among artists and marketers alike. So, what are AI images? And how can you use…

UX and UI: Inseparable Links and Significant Differences

NOften, there are differences of opinion between designers and developers, since most of them combine such terms as UX and UI design, some consider them interchangeable. But competent specialists know that this is not so, they understand the differences and their relationship. Let’s consider UX and UI in more detail. What is UX design UX…