vent promotion is one of the elements of trade marketing. A promoter at an event is a very important link on the way from the production of a product to its sale. This link must be impeccable. How to train a promoter?
The main qualities of a promoter
Are a presentable appearance, pleasant for others, sociability and diction. Promoters must regularly undergo training, training aimed at increasing their activity and profitability. Training is mandatory for all promoters and supervisors taken on a promotional event.
Working with phone numbers is our paper target. Our job phone number list is to work with phone number list.
If I had to choose between a specialist who knows the subject and a quality storyteller – a trainer, I would choose the latter. A good trainer should motivate promoters, be an ideal of sociability for them, a comrade and an older friend;
Motivate promoters. Tell them about the value of the brand, that the promoter is the face of the brand – this is a very big responsibility and trust;
Promoters must clearly know how to use the product, how to open it, unfold it, where the description, recipe, expiration dates, etc. are located;
An informative brief for people How to organize training for
Who read “diagonally”, without continuous text paragraph by paragraph – is a mandatory element of training. This is exactly the scheme: one of the qualities of the product – an “example from life”, revealing the usefulness of this property, is able to create an associative series in the promoter’s head and completely reinforce knowledge of the product. This creates an image of a company confident in the product and what it sells.
Show the special clothing to the promoters, tell the features of putting it on and working in it (fasteners, pockets, etc.) Be sure to assemble a promo stand, equip it with everything necessary for the marketing campaign.
A game is an important element of training
Try to wrap a lot of what is said in a wrapper of games. This: promoters take turns naming the properties of a product. Or like this: promoters give (invent) examples of how their close relatives use the products of a marketing campaign. All this needs to be trained.
marketing #blog #promotion of a campaign #trade marketing #trainingEveryone from store employees to suppliers is involved in this how to use emojis for marketing like a pro process, and the goal of all this management is to “bring order” to the sales area.
Or merchandising is presented as the design of the store’s marketing space.
1. About zoning and layout
2. Experiments with area and shelves
– four-meter aisles in a supermarket with low traffic; It is necessary to distinguish between display, promo and display case.
3. We work only with “this” product
– a product that we produce ourselves,
– which is profitable,
on shelves three shelves high from top to bottom looks sadly at customers with thousands of faces.
4. Designer equipment
– not always “designer” is convenient for servicing large flows of customers;
– not always designer is reliable in constant contact with a large number of customers;
– and (or) consumes a lot of light, electricity, requires maintenance.
5. Saving on functional
6. A designer costs money
the result of the designer’s work is crazy costs for equipment, lighting, decoration of the sales area.
– too much goods,
– too little goods or the goods are not at all what customers are asking for and looking for.
8. Let’s do a “promo
– promotion for the sake of increasing sales of one SKU, at the expense of decreasing sales of other competitive SKUs, which will give a “plus” to the store;
With or without a third-party designer, without their own merchandising experience, a marketer in a store is a source of constant “movement”. You will not achieve growth in sales from the shelf with individual “movements”, and the life of the entire store will turn into an endless series of small matters based on the principle of “now we’ll tweak it here, it will work, it will probably be better.”
How to evaluate the effectiveness of merchandising
For the store as a whole. Number of a complete list of unit phone numbers receipts (outlet traffic). This indicator reflects the accessibility of the store. quickly leave the store (separate automatic doors at the exit). 2. Average check amount. Reflects the amount of goods that the buyer purchased in one visit to the store. 3. Return on one square meter of the store is the volume of sales from 1 sq. m of area. By departments within the store. Here the efficiency of m.
