The most remarkable difference with our research in 2014 is seen on the Twitter channel. Where last year 7 out of 10 insurers respond via Twitter, within 1 day (!), this year, 9 out of 10 sales opportunity tweets remain unanswer! Only from Univé did we receive a tweet back. The question arises here philippines phone number librarywhether they are the only ones hitting the mark, or what is also possible, that there is a general movement away from Twitter. It is clear that something has chang compar to last year.
After hearing both sides of the story among the insurers, we discover that almost all insurers who did not respond to our Twitter message, indicat that they did not receive our tweet at all and therefore could not respond. Although this sounds logical, it actually raises another question: why did Univé receive our message and even send a response? All our Twitter messages were sent in the same way and via the same route, there are no differences between the various insurers, such as whether or not they follow the Twitter channel in question.
How does the difference come about?
It is not yet clear why this difference has arisen. It could be that these insurers have given a different strategic interpretation to this social mia channel or, and perhaps more likely, that there is a clear difference in working methods regarding answering tweets between the social mia teams.
Figure 3 Twitter Unive
There is (still) much to be gain
There are a number of clear differences compar to our 2014 research. First of all, the insurers show deviation regarding response time to e-mail/website messages. We see that both a) the promise within which period an answer is given and b) the actual response time to our e-mail/website messages has become longer. This is actually a strange phenomenon, because every insurer is able to send a response via Facebook within 1 working day, but for a response via e-mail/website they still ne several working days.
The second difference is the result that 9 out of 10 insurers did not receive our Twitter messages. The caseno email list act that 1 insurer did receive our message and respond to it properly only raises questions here. It could be that our Twitter messages were not respond to deliberately or, and perhaps more likely, that there is a difference in working methods regarding receiving and responding to Tweets within the social mia teams. A double check shows in any case that all insurers are still active o building the perfect landing pagen Twitter, so it is certainly not the case that the channel has ceas to exist.