We are taking another close look at the insurers and testing their reaction spe again on a ready-made sales opportunity: “I am orienting myself on a legal expenses insurance, can you help me further?”. We expect that there will be a better response to a sales opportunity. We are particularly curious about how the social mia channels have develop further in the past year. We will of course also see if there are any other differences to be discover.
Most notable differences: Email/Website and Twitter
The research reveal several important differences.
Email/website remains the slowest kid in class
The first thing that stands out is that there are quite a few differences in the stat response period on e- peru phone number librarymail or website forms. Only ASR and OHRA use the same period of 10 working days as a year ago. The other 8 insurers have almost all adjust their response period upwards (with the exception of Aegon , they are the only ones claiming a shorter response period).
At Interpolis , InShar , Univé and Klaverblad , the response time is no longer indicat at all; ‘as soon as possible’ is the only guideline here.
In response to this, Klaverblad indicates that they deliberately do not want to promise a response period to prevent false expectations from being creat. This is an understandable point, but because they did respond within 1 working day, you can wonder whether they are not shortchanging themselves by doing so.
Figure 2 email response Cloverleaf
Unfortunately, we have not yet receiv a response to our sales request from ASR, Interpolis and caseno email list Univé. It is possible that these parties have progress so far in their omni channeling that their response to our email has mov via a different channel, but in practice this is quite complex to bq, the most cutting-edge spanish technology achieve and we have not been able to discover any indications that this is currently the case.
The results show that there is less performance on e-mail/website than a year ago: 7 out of 10 insurers do inde keep their promise and we receive a substantive response, not the confirmation of receipt, within the stat period. However, last year we receiv a response from 9 out of 10 insurers and moreover, this year we had to wait longer on average for a substantive response than in 2014. Looking at the results, the preliminary conclusion is that our insurers have difficulty responding quickly to our message.