Many consumers have grown tired of being the passive part in the purchasing process and have therefore decided to change their role ! increasing their knowledge of the product production process and expressing their opinions through social media! thereby becoming advocates or detractors of a product or brand .
If anything the consumer characterizes a prosumer
it is that person who has gone from being a consumer who receives advertising impacts and information that companies are interested japan phone number library in communicating to being an active consumer ! who creates opinions ! tries to be informed about brands and their new products! that is! there is a qualitative and quantitative leap ! being more critical and paying attention to the news of companies! both to praise them when they carry out a great promotional campaign and to criticize them when they make a mistake .
Information technologies have empowered the consumer! before if you had any problem with a product! the options were very limited ! go to when choosing a method the store where you had purchased the item and complain or as a last resort go to the consumer office to file a claim ! currently! the options have multiplied .
and any consumer angry with the treatment or the product they have received from a company can complain and criticize the organization openly on social networks ! either on their wall or in specialized forums ; In addition! in many cases! there will be other people who have had the same experience and therefore! there will be greater power of pressure against the company in question.
This is one of the reasons
why more and more companies are hiring influencers ! paying them with products from their product range or financially rewarding them to try malaysia numbers list them out and leave positive reviews on their blogs or social media.
In conclusion ! prosumers are here to stay! becoming opinion makers among their followers! often becoming allies of brands that can afford to hire them to speak about the benefits of their products.