The collaborative economy or consumption has arrived in our society to stay. At first! it may have seemed like a simple passing fad ! but currently! with the change in mentality that is taking place among consumers! a change in the way we have to behave with the planet is becoming very relevant ! and that is where this type of consumption is taking root with tremendous force .
In this panel Collaborative economy on the collaborative
we can observe the main sectors that have been affected by the emergence of collaborative consumption! and the most significant companies jamaica phone number library in each of them ( Ebay! Sharedesk! Side-car! Eatwith …).
The collaborative economy is experiencing enormous growth due to the context of the economic crisis in which we are currently immersed ! because having received the first although the common good and altruism are grandiloquent concepts ! in another type of context unfortunately this type of economy would not have developed with such determination and in such an intense way .
Marketing vs. the collaborative
Another aspect I can highlight about collaborative consumption is that although it may seem that collaborative consumption is against marketing ! since it encourages consumers to buy fewer products! this view would be overly simplistic because we must take into account that this type of economy also generates important synergies between the people who use it and facilitates consumption for people with low incomes who may not be able to buy a product! by purchasing it collaboratively they can still afford it.
The media has echoed this new type of consumption ! but especially in the news with the cases of Uber and Blablacar ! but apart from these malaysia numbers list media companies! we can find a huge typology ! for example! of traveler accommodation ! food exchange ! crowdfunding ! collective purchases ! shared urban gardens ! time banks ! crafts ! collaborative music ! education …
Part of the rise of the collaborative economy is due to the existence of prosumers ! those active consumers who try to stay informed and look for new tools to solve their problems. I have already talked about this concept in my previous post .
The collaborative economy has focused on the 5 levers of exponential growth ! according to @pentagrowth .
Connection : Just like Spotify and Tinder have done! connecting users who already know each other through music or allowing you to meet people who are in a nearby location .