Digital Marketing In Thailand 2021

Digital Marketing More than a year has passed since COVID-19 had a major impact on the world’s economies. In 2021, online is inevitably increasing, forcing many companies to rethink and restructure their marketing strategies. I would like to introduce how the Internet is currently being used in Thailand, where the development of Internet infrastructure is progressing rapidly, and what kind of online measures are effective in Thailand based on these.

Internet situation in Thailand

First of all, the big difference between Thailand and Japan is the internet usage time of internet users. 70% (about 50million) of Thailand’s population of about 70 million uses the Internet, an increase of 3.4 million compared to last year, but what we would like to focus on is its spending time. Thailand spends an average of 8 hours and 44 minutes a day on the Internet. That is double the spending time of Japan.

There are many cases that we actually had from our clients that when we proposed the marketing strategies to meet the Thailand market, client’s headquarters in Japan rejected the whole concept as they could not imagine it would work or understand the behaviour of Thai people in the Thailand market as they only know the Japanese trends or behaviours. Therefore, it is extremely important to understand and create a strategy based on the actual datas.

Social media situation in Thailand

Here is the 2021 Thailand’s latest social media stats. The most used social media platform in Thailand is Facebook, which has 51 million users (more than 70% of the population). Next is Youtube of 37.3 million people followed with Facebook’s chat function messenger of 37 million users.

Thailand

On the other hand, the data for Japan is as follows.
In Japan, Youtube is the overwhelming number one. On the other hand, Facebook, which has the highest number of users in Thailand, has extremely small users in Japan.

Japan

The way social media is used is also quite different compared to Japan. First is the time that users spend on social media, which the average daily spending time in Thailand is 2 hours and 48 minutes, while that for Japan is only 51 minutes.

Thailand, it is common to use social media such as LINE and Facebook to communicate with customers and business partners in business scenes. In Japan, normally Yahoo or Google is used when searching, but in Thailand, there is a tendency to search using social media such as Facebook and Instagram as well as with Google. This applies to both B2C and B2B products or services.

A special database is made to accommodate particular data types, such as multimedia, time-series, or spatial data, and is customized for use in particular applications. They provide optimal performance for specific activities, enhancing data retrieval and analysis, in contrast to general-purpose special database databases. Special databases are utilized in sectors such as banking, healthcare, and GIS to guarantee effective management of intricate data, hence augmenting operational efficacy and decision-making.

Based on these facts, many B2B and B2C companies are using Facebook as their website as a contact point to target users. B2B companies actively distribute their own exhibitions Digital Marketing and seminars using Facebook as well as to introduce their products and services. B2C companies are also achieving results while gaining engagement with users through campaigns on Facebook and Instagram. It will be possible to create strategies for each segment, such as grouping users who follow Facebook pages or take some action on posts and send advance information and VIP information to the target. Facebook has become one of the most effective platforms in Thailand. Understanding the current situation of the Thai local market is of utmost importance.

Current status of advertising in Thailand

Thailand’s digital advertising spending increased 16% from 2018 to 2019, and Thailand has continued to grow rapidly in the last few years, but due to the arrival of the COVID-19 pandemic has drastically slowed down the rate of growth from previous double-digit numbers to now just +0.3% by the end of 2020. 2020 saw a significant slowdown of + 0.3% year-on-year. The total is about 19.6 billion baht, which is 58.8 billion yen in Japanese yen (calculated at 1THB = 3 yen).

Let’s take a look at the five most advertised industries Digital Marketing spenders in the latest data for 2020. Although it has decreased by 200 million baht from the previous year of 2019. The industry that has been investing advertising expenses from 2017 to 2020 is the motor vehicles data structure java implementation industry. As banks shrank by 350 million baht, the beverage industry, which was previously 4th to 5th, ranked into 3rd place, and the dairy and dairy substitute products industry showed record-high growth rates of 39%. It can be inferred that this was the result of the declaration of self-restraint in 2020, which forced the nesting.

In addition, Facebook, YouTube, and creative are still key areas for advertising spending by the media, with minimal spending declines since 2019. As of the end of 2020, Google Search Advertising and social media are leading growth rates of + 32% and + 26%, respectively. Google Display Network (banner ads), Instagram, and affiliate marketing spending was the lowest at -30%, -13%, and -13%, respectively.

While the number of advertisements is decreasing due to the influence of COVID-19, we will further educate the company about the importance and necessity of digital, accelerate digital transformation (DX), and change the current way of working to adapt to the new normal. It is becoming more important to reexamine and rebuild.

We have more than 20 years of experience and provide business support to Thailand, Malaysia and Asian countries. We provide thorough support from problem extraction for B2C / B2B companies to action design, strategy creation, and execution. If you have any concern about marketing measures or current issues, please feel free to contact us!
Article that is not read until the end could conclude it is not a very good content.

Here is an example of using the PREP method for structuring.

Point ”Digital marketing has become very important in Thailand, where face-to-face sales are restricted due to the influence of COVID-19.”
Example “For example, xxx has been the most issues and problems that many companies in Thailand are facing.“
Point ”Therefore, digital marketing is very important.”

Keyword topic example: Production Management System (solution)

Point”In the Thai manufacturing industry, where improving operational efficiency is an urgent issue. Digitization such as the introduction of production management systems is progressing.”
Reason”The reason is that by utilizing the production control system. The production process can be visualized and it will lead to the elimination of personalization.“
Example”For example in Thailand recently, xxxx has been the most issues that causing the problem of xxxx”
Point”Therefore, digitization such as the introduction of production management systems is important.”

In this way, if you come to the conclusion of what id number list you want to convey first. If the content that supports are written, you can create very easy-to-read content that is easy for the user to understand.

Summary
This time, I explained three points of how to write content Digital Marketing. You should know in order to be displayed at the top of the search results by Google.

Does it match the user’s search intent?

Is it structured to make users want to read on?
Is it made easy to understand?
The key to creating good content is to always remember the “user’s perspective.” This user perspective is an important factor in Google’s evaluation. Google’s primary goal is to provide useful information to users in search results.

I would be grateful if you could refer to the contents introduced this time.

If you have any problems such as launching websites in Thailand, Malaysia. Asian countries, but the number of accesses does not increase, or you do not get inquiries. We recommend that you start content SEO. We also provide consultation on content proposals from keyword analysis. Which is important for starting content SEO, and support digital marketing in Thailand, Malaysia, and Asian countries. First of all, if you have any concerns about the current situation, please feel free to contact us!

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