Black Friday is that time of year when your customer support should be prepared and organized at its best, Offer quality customer support working at its maximum potential. You cannot risk a single customer writing a negative review, because it could cost you brand damage and lost sales.
You can expect more customer inquiries during this busy time. To avoid some of their inquiries, make sure to include or update (if necessary) your sales page FAQs. Include things like shipping times, regions you ship to or not, return policy, etc.
You may also want to consider new zealand phone number library having multiple support team members working in shifts.
The channels and times they are available should be clearly marked on your site. In addition, make the process of contacting your team as simple and straightforward as possible.
So, have your support team undergo special training before Black Friday. This training can include learning the answers to Black Friday FAQs (just in case), some administrative specifics you want them to follow, shift schedules, and anything else that will streamline their work process in the coming weeks.
At the end of the day, your support team should be fast, efficient, helpful, and most importantly, friendly.
13. Offer special discounts for loyal customers
Go the extra mile for your what is user-generated content? most loyal customers. They are the ones who are most engaged with your brand, and the ones who are most likely to purchase from your business this Black Friday.
Make sure you treat them with special attention and make them feel appreciated. There are a few ways to do this:
- Send them teaser emails before Black Friday so they know what deals to expect.
- Include them in a customer loyalty program with special offers, rewards or perks.
- Offer them “early access” to your Black Friday deals.
- Send them a text message with a special offer.
- Reach out to them with personalized direct messages on social media.
- Send them a personalized gift box that includes a handwritten note and discount code.
Before engaging in any personalized marketing, make sure you are GDPR compliant and that your customers have given you the necessary consent to receive personal messages from your brand.
14. Segment your audience for your email marketing campaigns
Email marketing for bfb directory eCommerce plays a crucial role in the success of your Black Friday efforts.
Segmenting your audience is the most important step in your email marketing campaigns. You can divide them into different groups based on various factors, such as their past purchasing behavior. For example, if you identify a group that has previously purchased earrings from your online store, you can use the cross-selling technique, where you send an email recommending a matching necklace. Similarly, if you identify a group of people who have a basic subscription, you can send them a promotional upsell email, explaining the benefits of your premium plan.