User-generated content, also known as UGC, is original content that features your brand . However, rather than being created directly by you or someone connected to you, it is created by your customers or followers and shared by them via social media . This content can be an image, video, blog post, or testimonial.
Although brands can directly launch campaigns to encourage the creation of user-generated content, UGC is most commonly used as part of a broader marketing strategy.influencer marketing. Collaborating influencers encourage their followers to create brand-specific content and share it across their social media channels. Each follower who shares then essentially acts as asecondary defenderof your brand. As a result, your brand can reach an even larger audience and you can potentially convert more online users into customers.
Why is it so important?
We’ve already answered the question “What is user-generated content?”, so now let’s explore why it’s so important and how it can increase the power of your influencer marketing campaigns.
Improve brand authenticity
Brand authenticity has never been more important. Consumers increasingly favor companies that are transparent, consistent, and genuine in their communication . As a skype database result, the only way to stand out from the crowd and attract customers to your brand is to promote honest and authentic content .
There is nothing more authentic and unbiased than content created by non-affiliated customers .
User-generated content can also help you develop more authentic relationships with your customer base. How? First, it gives your customers a voice and helps them feel seen and heard . Second, people are much more likely to trust a brand that has been recommended by a friend or peer than paid advertising promoted directly by a brand.
Build loyalty in the community
User-generated content can be a great way to build a loyal and engaged online community . By giving your customers a voice, as we mentioned in the last section, you make them feel like they are part of your success, not just a spectator .
User-generated content is also a great platform to start in addition, in november this year, ‘s conversations between your brand and your customer base and show them that you value their opinions about your brand. All of this helps to increase customer loyalty and develop brand affinities in your target market.
Increase campaign reach and impact
For most brands investing in influencer marketing, one of their main goals is to increase their reach. You want a campaign that will help you expand to a larger portion of your niche market so you can attract and convert more customers .
User-generated content is a fantastic tool for this.
The more fans and customers create and share content related to your brand, the greater your reach will be. Plus, because this form of content is seen as authentic, UGC shared online is likely to have a much greater impact. Why? Because this increased authenticity provides you with social proof that people can trust and buy from . All of this helps you secure your reputation as a credible and valuable brand. As a result, you can positively influence the buyer’s journey and speed up the purchasing process.
Increase credibility and consumer confidence
We’ve already talked about credibility and generated content consumer trust, cameroon business directory but the impact of user-generated content on these aspects is so great that it’s worth mentioning again.
Working with the right influencer on a UGC campaign can help youimprove your brand reputationalready develop trust and credibility in the market. This is mainly because user-generated content is more often considered genuine and unbiased, as we have seen above. In fact, the47% of Millennials and 36% of Baby Boomerstrust UGC. In contrast, only 25% of both demographics say they trust branded content.