Optimize your online store URLs
As a reminder, the structure of Metadata is essential your URLs is a factor taken into account by indexing algorithms. You must therefore write them precisely to kuwait telegram data improve your natural referencing. They must be short, understandable, easy to read, and consistent. Also remember to avoid using accents or capital letters and, if possible, to include a relevant keyword while removing stop words (the, of, etc.).
As soon as you launch your e-commerce site on Magento, you can start by removing the “.html” extension that is automatically added to the end of each URL. Be careful, do not do this if your site is already online, as this could cause all your addresses to migrate.
To adjust this factor, simply go to your store’s default view in the Metadata is essential SEO settings. Then, simply remove the “.html” value from the suffix categories and you’re done.
In this same window, you also have the option to add or remove a product’s category from the URL. However, remember to keep the address as short and precise as possible. In this regard, the URL Rewriters Regenerate & Customize plugin is an excellent tool to help you optimize your URLs.
Set the redirection options
In the Magento back office, you can control and configure your 7 ways to increase sales with marketing automation URL redirection options. Favor 301 (permanent) redirects over 302 (temporary) redirects, except in cases where, for example, you are experiencing a temporary stock shortage.
To check this information, go to your Metadata is essential store’s general internet settings. You’ll notice that the initial setting is for a temporary redirect. So change the value of “301 permanent redirect” to “yes . ”
Still on this same configuration page, you have the possibility of automatically redirecting Internet users if they carry out a search without the subdomain
Configure your images
Magento 2 allows you to set a maximum value for the size of cn leads your images. This is essential for loading speed, but also for optimal display on mobile versions. In the advanced settings of the system, you will find a menu dedicated to configuring image loading. You can then define the maximum size for the width and height of your photos. Note that if you have a device compatible with Retina displays, you can double the size. An additional option for configuring image upload settings is also available. This process has an interesting advantage, as it avoids transmitting images that are too large.
Under the developer section of your store’s advanced settings, you can modify your image’s resizing value using the free software ImageMagick. It essentially improves the quality of your images. In fact, this program is recognized as the best tool available for this type of resizing. More generally, using a tool like TinyPNG allows you to upload and compress your photos and upload them to your site in PNG format.
Write your e-commerce metadata
As you probably know, and for improving your click-through rate (CTR). It’s therefore essential that you maintain it while respecting Google’s guidelines. As a reminder:
- the meta title must contain a maximum of 60 characters (575 pixels);
- the meta description must contain a maximum of 155 characters (920 pixels);
- The keyword should be contained in the meta title, ideally at the beginning.
Magento makes this difficult by not allowing you to customize the metadata for all your pages. That’s why I highly recommend using a plugin like Meta Tags Template or SEO Meta Templates .
Add a blog to improve your SEO on Magento
Including a blog in your e-commerce business is a valuable strategy for ranking on a variety of keywords and attracting more traffic. It also helps build a close relationship with your customers and improve their trust. This is therefore highly beneficial from a conversion rate and loyalty perspective.
I’d like to remind you, however, that Metadata is essential writing blog posts requires time and specific skills. You must provide quality texts and captivate your readers in order to reap the desired benefits.
Even if this service isn’t included with your CMS, you can add a plugin that lets you integrate a blog directly into your e-commerce site. The Magento 2 Blog Extension is a free and highly effective tool for achieving your goals. Once installed, go to your control panel and add a “message” directly from your “content” tab.
What to do after technically optimizing your Magento 2 store?
Once you’ve established a solid technical foundation for your e-commerce site, it’s time to focus on the other two pillars of SEO: content and popularity. You want to prove that your site is relevant, and search engines must therefore rank you ahead of your competitors to meet the needs of Internet users.
You’ll therefore work on the relevance of your texts, conveying comprehensive, high-quality information. To do this, you’ll address the topic in its entirety and use a comprehensive semantic field. At the same time, you’ll work on building your e-commerce reputation by establishing a netlinking strategy that meets Google’s criteria. You’ll therefore be looking for quality links from sites related to your topic.
Finally, once all these steps are completed, you analyze the results obtained by regularly monitoring your search engine rankings. Also, check regularly that all the technical criteria you have established are functional, adapted to your different pages, and up-to-date.
Summary of the Magento 2 SEO Optimization Guide
In this article, I’ve detailed all the technical optimization aspects related to Magento 2. I’ve provided you with a wealth of information on many topics. That’s why I’m writing this short paragraph to list the topics you absolutely must address to successfully achieve SEO for your online store. Plus, by using this list while you’re setting up your site, you’re sure not to forget anything.
- Crawling and indexing: canonical URLs, HTML and XML sitemaps, robots.txt, faceted navigation and pagination.
- Loading speed: hosting, caching, JavaScript and CSS.
- Secure connection in https: links and images.
- Optimization of URLs: HTML, categories and subcategories.
- Setting up redirects: 301 and 302.
- Image configuration: size, weight and quality.
- Metadata: meta title and meta description.
- Blog: option with plug-in.