How can you increase your sales using marketing automation ? Take advantage of these features offered by the platform:
Lead scoring
Lead scoring is a rating given to each special database lead obtained to determine their sales readiness. The scoring variables depend on several factors! such as:
1.- The company’s interest in the lead (their income! their job title! how well they fit the ideal customer profile).
2.- The lead’s interest in the brand! product! or service. This is defined by the number of interactions they’ve had on social media! how many times they’ve visited the website! how many of the brand’s emails they’ve responded to! and whether they’ve responded to them.
After defining all the variables! the china business directory processes in the platform are programmed to automatically qualify each lead. The sales team can focus their efforts on those leads with the best scores because they are ready to make a decision! while leads with intermediate scores will require more time to be nurtured by marketing. It’s important to know whether leads with lower scores will eventually advance in the sales funnel or if they’re better off being discarded.
Customize website
Smart content personalizes the content how to engage humanly on social media if you’re a serious brand each user sees when they enter your website or land on a landing page . Marketing automation takes into account their previous behavior on the site and all the data it has about them to identify their interests or what stage of the sales funnel they are in! and based on that! displays the ideal type of content for them.
If you’re a user who has already visited the site and left your details! the platform recognizes this and delivers a welcome message. If you’ve been browsing a certain product! it will direct you directly to content that discusses its benefits.
Provide important data to the sales team
Integrating marketing with sales allows you to send information about the types of interactions and communication you’ve had with the lead so that subsequent conversations with the salesperson flow more smoothly! and the potential customer feels that the same relationship they initially built with the brand has been maintained.