Just look at De Rekenkamer. A program by the KRO that investigates what we actually pay, and why or for what. How much does a pair of jeans cost? How much does a battery cost? How much does a hooligan cost? This is a fine example of investigative journalism, but also a very nice format for companies that want to make it clear why their product costs what it costs, with the aim of creating more understanding of prices.
You are itor-in-chief
The itorial team is the linchpin of the mia company: the itorial team knows what is going on, prepares the work, knows which information is hot and which is not. Under the leadership of the itor-in-chief, the itorial team is responsible for the content of all programs: which subjects and which sri lanka phone number librarypeople are featur, how do we translate the corporate storylines, which program lends itself to certain product information, or perhaps more? The itorial team provides the content and the connection with the audience: the readers, viewers and listeners.
You are a network coordinator
In the television world we know network coordinators. A network coordinator is resp marketing list onsible for the programming of the channels. For example NPO 1, 2 and 3. Three channels, three times a different identity and even a largely different audience. For the commercial channels too, it is true that a clear identity and audience can be distinguish between, for example, Net5, more for women, than RTL 7, more for men. Programs that are offer on those channels must smo, optimize your social media presence connect to that. We can compare those channels with channels such as Facebook, LinkIn, Twitter, the website or a blog. They are all channels with their own identity and audience. Here too, the following applies: programs must connect to that. The content would be out of place if we did not take that into account. After all, our goal is to recruit and bind an audience to us.
And now get to work! Write your job to be done in large letters on the wall, translate it into measurable content marketing goals and fill in the step-by-step plan below.
Step 1: The content strategyStep 1: Your mia network