So we start with the job to be done. Then we can continue with our Screenshot 2015-08-15 at 14.43.47content marketing strategy. Content marketing means that you use content (text, audio, video, illustrations, photography, etc.) to reach your target group. And content needs readers, spain phone number library viewers and listeners. In short: audience. Audience is self-directed. It determines for itself whether you are interesting or relevant enough. That is why it is useful to take a good look at the media. They know better than anyone how to bind an audience with content, because their product is content. That metaphor is therefore very useful in content marketing. Realize that we are all media magnates, program makers, editors-in-chief and network coordinators in one. And above all: independent of the established (mass) media if you build your own audience on your own channels.
You are a media mogul
You have access to many channels. Think of your own website, weblog, your own YouTube channel, Twitter, Facebook, Pinterest, Google+, Instagram, LinkedIn, Periscope, maybe we also publish a periodical magazine… and so on. All these channels have an audience. One a more businesslike audience, another a much younger audience, yet another channel is mainly for the picture viewers, and so on. The only thing we have to do is turn on our channel, and find and bind an audience with relevant, fascinating, informative or entertaining programs.
You are a programmer
Take all those radio and television programmes that are made as an example. marketing list Each and every one of them is a small format in which a specific message or story is told. When a difficult subject needs to be explained, we usually resort to an extensive explanation in text. sem, the way to sell more and better Probably the path of least resistance, but also of the least result. If we imagine ourselves as programme makers, it suddenly becomes a much more creative process to make complicated stories accessible, for example.