In the B2B segment, the target audience is quite specific and narrow. Therefore, it is especially difficult to find it and build a working sales funnel. Moreover, this is a product that is not bought at first touch.
We will tell you about our “My Class experience in uk business email list promoting a CRM system: how we searched for audiences, tested funnels and creatives.
How we found and scaled new audiences
Audiences in a specific niche are narrow and quickly burn out. And then efficiency drops and traffic becomes more expensive. You have to constantly look for new approaches and test new hypotheses.
The customer additionally provided us “My Class with interviews with clients: communication channels, user path. From this we know:
- what was the user’s request,
- how he searched for information,
- what channels does he watch for his business.
So we formed new hypotheses and new pereira pereira gerpost rowan gerpost pain points — what the user lacked in other My Class CRM systems. And through these requests we built and scaled approaches to the audience. The best ones worked:
- audiences of competitive communities and key queries;
- audiences of managers and employees of training centers;
- broad keywords for CRM systems;
- LAL from retargeting audience.
How to build a sales funnel
Funnels also changed My Class frequently due to the rapid burnout of a narrow audience. We find an approach to the audience → test it → the “My Class approach gradually burns out. What is the solution?
To ensure that conversion does not bgb directory deteriorate over time and the cost of applications remains at the level we need, we need to select new promotion methods.
We had three funnels: