Case Study: How to Achieve and Exceed KPI by 30% in Three Months How we helped a client increase

ROI by 70% using ML attribution and dynamic remarketing tools — as described in the case study

click. This means that good indicators do not always indicate a KPI (Key Performance Indicators), and

bad ones do not always indicate How to Achieve  a failure. We prepared a customized solution for the client to optimize

campaigns and transparently see what australia business email list brings results: We found statistical

patterns between targeted advertising indicators and client metrics of internal analytics.  We divided

campaigns into new and remarketing audiences.

Remarketing How to Achieve  audiences were segmented by

website visit periods and website How to Achieve

actions. For new users, the most profitable and best-selling products

were selected based on internal analytics data. For each of these products, individual targeting was

selected to show the products to the most interested users. Audiences in campaigns for new and

typically go through a multi-touch journey. The bgb directory team interacted with potential customers at multiple

stages of the sales funnel.  New audience The funnel began with attracting a new audience to the site.

Using data analytics, interesting products

How to Achieve  and categories were selected for promotion

to new users: selected the most profitable How to Achieve  products and product categories based on analytics data;