Advertising platforms like Google Ads! for example! support the strategy of serving advertising to highly segmented audiences . The basic premise of this service is to focus only on people who have real conversion potential! which inevitably increases the number of sales .
Whether for paid or non-paid advertising strategies! the situation is the same: the more you know your audience! the greater the chances of offering what they need and! therefore! increasing your sales.
More organic traffic
Organic traffic is the flow of visitors to your website or social networks that happens spontaneously and improved natural language processing (nlp) for it support involving investments in sponsored links.
By creating content geared towards your persona’s search intentions and interests! combined with the good application of SEO techniques ! you can guarantee good positions on the results pages and generate more organic traffic to your website.
Read also: Content Marketing and SEO: 8 Tips for Uniting the Two Strategies .
When your company shows that it knows what it is talking to and that it understands the who will benefit most of its persona! the closer it becomes to its audience .
When people identify with the company and the content it creates! they tend to express themselves more! interacting and talking back to the brand. This ensures a deep and lasting relationship with your audience.
how to create a persona for your brand
2. Analyze the information collected
Once the research and data collection stage is complete! it is time to gather all the malaysia numbers list that was obtained.
Try to identify common points ! pains and desires among the people who were interviewed or participated in the research.
To help you with this task! create spreadsheets with the answers you get so that they are easy to view and compare. This way! you will be able to identify the information that is repeated from one person to another.
If there are recordings of the interviews! try to record them in writing as well to make it easier to compare the answers .