The first example of content marketing dates back to 4200 BC. Cave paintings were found that look suspiciously like a modern blog post: ‘6 ways a spear can save you from wild boar,’ present as an infographic!
It is an illustrative representation of six ways to use a spear against a wild boar. And John Deere, of the tractors, also launch his magazine ‘The Furrow’ in 1895 with information and tips for farmers to become more profitable. But what we marketers can learn the most from these days is the mia. They south korea phone number library know better than anyone how to reach your audience with content. Their product is content. In 2013 I already publish ‘ magazine thinking ‘. A six-step plan to arrive at a content marketing strategy. I still use that step-by-step plan, but in a slightly modifi form. Before we get start with these steps, it is useful to think about the starting point.
Content marketing as a tool
Content marketing is a strategy to achieve your goals. It cannot be a goal in itself to get more fans on Facebook, or to attract more visitors to your website; those are only subgoals. Marketing or communication goals are always the basis for that. A good content marketing strategy is bas on the marketing and communication goals of your brand or organization. This way you prevent yourself from creating content for the sake of creating content. With all the content you create, ask marketing list yourself the question: Does this content contribute to achieving my goal(s)?What do you use
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Early June I was in Lisbon for a training and we visit, among others, the large Portuguese online remote work: the complete guide – a bairesdev whitepaper agency Grand Union . A presentation by their strategist taught us that this über-objective can be translat most completely into the ‘job to be done’. What are we doing this for? That job to be done should be hanging life-size on the wall in every marketing . A and communications department.
