As a result, we got registrations directly from the group and at a good price.
For the cold audience, we used more
But traffic and applications from VK
became more expensive over time. Campaigns usa business email list aimed at driving traffic to the site gave registrations, but more expensive ones. From the group, there were cheaper applications via referral links.
The largest number of registrations came from the group. At the beginning of the funnel, we brought 60 registrations to the site at a CPL of 3,573 ₽, later the approach burned out, and the CPL grew to 10,988 ₽ per registration. Then we switched to a new platform.
2. New VK platform Advertising and promotion of lead forms so that the user does not have to go to another resource.
We switched to a new platform VK In this background information!
june’s pipe puzzle type Advertising and offered to promote lead forms. When we replaced the landing page from the site with the lead form VKontakte, the user did not need to go to another resource.
Lead forms generated more conversions type of funnel from retargeting than from new audiences.
As an offer, we used a proposal for an individual presentation of work in the CRM system. The user filled in contact information, and then the sales department contacted him and showed an individual presentation. Also, after the form, the user could bgb directory go to the site and get acquainted with the product in more detail.
We received more completed forms from retargeting than from new audiences.
We decided to show ads to a new audience on the site with optimization for “time on site” so that the user could first familiarize themselves with the product. And then, with retargeting, we caught up with them using a lead form.
The lead form was also In this type type of funnel improved.