Difference Between Remarketing and Retargeting in Sales

Getting that sale or landing that client for the first time is terrific, but it doesn’t always happen. Just because your first introduction didn’t seal the deal, however, doesn’t mean that you have just to give up and move on. In fact, you’re now in the perfect position to start a remarketing campaign or retargeting one.

Confused about the difference? Many use these terms interchangeably, so it’s natural to think they’re exactly the same, but they aren’t, and this guide will help you fully understand just what sets them apart:

WHAT’S THE DIFFERENCE BETWEEN REMARKETING AND RETARGETING? Difference Between Remarketing

Remarketing works to retarget previous customers or newsletter subscribers, particularly through email. After all, selling to existing customers is a top south africa email list sales strategy for small businesses. With remarketing, you can work on extending your relationship with your existing customer base.

Retargeting focuses more on those customers who visited your site or social media profile and then left.

These sound similar, don’t they? To help you get down to the nitty-gritty of what sets them apart, you need to understand how they differ in these three areas:

Which distribution channel they use
One of the significant differences in the remarketing vs. retargeting debate is their distribution channels. In general, remarketing can be done via  since it focuses on newsletter subscribers or users with an existing account.

Retargeting, on the other hand, focuses on those who interacted with your brand but did not leave their name or number. With the help of cookies and Difference Between Remarketing  companies like Google or Meta, you can find those users again and show them retargeting display ads to encourage them to return.

A user interface for selecting sources to create a Custom Audience, featuring options like Website, App activity, and Meta sources.

Image sourced from Meta Difference Between Remarketing

 

 

Types of engagement
The next big difference is how you b2b marketing statistics for 2022 and beyond engage with your potential customers.

With remarketing, you can:

Send a special discount
Remind customers about abandoned carts
Provide value-adding emails
The ultimate goal of remarketing is to engage with previous or almost-there customers. It can also be used to help reactivate cold leads, though you will need to invest time in segmenting those cold leads and creating buyer personas fresh before remarketing.

Types of engagement

Image sourced from VWO

With retargeting, which can be very effective when converting clicks into customers, your focus is on bringing in new customers. To do this, you send out a cookie to those who visit your site and then retarget them with a custom campaign of display advertisements to tempt them back to your brand.

This is done by using the built-in features on yeezy 350 boost v2s Google or Meta. By advertising to users who visited your brand once shortly after they leave without signing up or buying anything, you can increase your brand visibility and encourage them back. Once they’re on your page again, you can go for the soft (sign-up) or hard (purchase) sale.

Google remarketing

Image sourced from Mega Digital

 

Level of personalization
Remarketing lets you offer a high level of personalization. For example, you can send out:

Special promotion offers like birthday discounts
New blog posts on topics they’re interested in
Notifications that something’s gone on sale
Custom proposals for high-value clients

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You can do this because you are constantly in contact with these email subscribers, which means you can track more information and use it to develop long-term customer relationships.

Retargeting is less personal since you know very little about the customer except what they were looking at before they left your website. Still, it is more effective than cold advertising at regaining your audience.

BENEFITS OF REMARKETING AND RETARGETING
Both remarketing and retargeting are essential for any marketing and branding strategy. They are, however, different enough that they deserve their unique strategy. With that specialized approach, you can start enjoying all sorts of benefits.