Field of activity
An SEO web editor is capable of writing Writing well is not all the texts for a website, whether for an e-commerce site, a showcase site, or a blog. They are greece telegram data responsible for writing:
- of a home page;
- of an “about” page;
- service, category or product descriptions;
- from a blog post;
- metadata;
- of a white paper;
- newsletters.
In addition to writing new texts, some web editors specializing in natural referencing offer to correct and optimize existing pages, carry out an editorial audit and even set up an editorial calendar .
Training
A degree in literature or a degree in SEO and web writing can be assets for SEO web writers. However, diplomas are rarely required . And often a portfolio or the establish a safe and neutral environment writing of a test text are more common when choosing the perfect candidate.
However, Indeed, the techniques are very different from traditional writing, and only extensive experience or specific training can allow you to acquire the necessary skills. This is particularly the case with Lucie Rondelet’s online training, which is accessible to beginners who are passionate about writing.
Community manager
The community manager, also known as a web community facilitator or social media manager , helps maintain close customer relationships and disseminate relevant messages on social media. Too often underestimated, it is nevertheless a specialized profession that requires very specific skills.
SKILLS
To carry out the arduous task of social media management, a community manager must be:
- curious and innovative;
- diplomatic and courteous;
- able to analyze the profile of a community and adapt the strategy accordingly;
- creative, present and responsive.
In addition to these professional skills, a community facilitator must have the following skills:
- to deal with a subject in a brief and impactful manner
- have a perfect understanding of the topic covered;
- master all social media and keep up to date with new developments;
- know how to analyze statistics to measure e-reputation;
- use all the tools necessary for content creation and monitoring.
Field of activity
A community manager is responsible for the popularity and brand image of a company on social networks. He therefore actively participates in developing the strategy on these platforms and adapting it to the profile of the community .
He is then responsible for the animation and cohesion of the community by offering attractive content and encouraging interaction. He also fulfills the role of moderator by ensuring that ethical rules are respected.
In addition, he also tracks statistics and the success of various brazil data social media campaigns. He then provides a detailed report and knows how to adapt future campaigns based on the results obtained.
Training
There is no formal academic training directly related to this field of activity. Therefore, a community manager will often be hired based on their reputation or track record in a similar business sector.
However, it is possible to train online to acquire all the skills necessary for the job of community facilitator. This is particularly the case with the training offered by Openclassrooms .
Web designer
A web designer is the artist who creates all visual content . From logos to infographics and website design , it’s an important part of content marketing. As a reminder, images are at the top of search engine results pages, which can help increase your visibility considerably.
SKILLS
A web designer must first master all the tools necessary for creating a visual identity (Photoshop, Canva, CMS, etc.). Of course, he also knows all the main image formats. In addition, he can adapt his work to the needs and personality of the company he works for and propose a visual that matches the textual content .
Aside from his creativity , he knows how to be responsive and open-minded . Indeed, to be in total agreement with the brand image, he often has to retouch his work to achieve perfection. He also knows how to convey information in a visual way or in a few words to meet the expectations of the Internet user with ease.
Field of activity
More than just a creator, the web designer establishes:
- fonts;
- the graphic charter;
- the logos;
- infographics;
- the design and aesthetics of a website.
It also ensures regular maintenance of published graphics. It thus conveys the personality of a brand while ensuring its consistency and longevity .
Training
To become a web designer, you can obtain a professional degree in communication techniques or multimedia creation for the web. A BTS (Higher National Diploma) in graphic design in digital media or a master’s degree in computer graphics and multimedia are also options.
The possibility of pursuing online training is also conceivable. For example, the edaa allows you to obtain a recognized diploma in less than a year. This training is also open to anyone who wishes to develop their creativity, and the duration can be adapted to suit individual needs.
Video editor
Just like visual content, video is an excellent way to increase your online visibility . In a content marketing strategy, it is therefore almost essential to take an interest in this means of communication and to be supported by a video editor who specializes in the web.
SKILLS
Just like most content marketing jobs, video editors must be creative and rigorous . As audiovisual specialists, they advise their clients by being proactive .
Obviously, he makes perfect use of creation software that allows video editing adapted to digital playback. He must therefore demonstrate great attention to detail , know how to organize himself and be able to remain focused for long hours.
Field of activity
Aside from television channels and cinema, a video editor who specializes in creating content for the Internet deals with:
- promoting businesses on their websites;
- videos adapted to different social media;
- the creation and publication of films dedicated to video sharing platforms (YouTube, Dailymotion, etc.).
He therefore knows all the formats that comply with the different communication channels and knows how to apply best practices allowing good natural referencing of video content.
Training
The level of education generally required to become a video editor is from Bac +2 to Bac +6 . A BTS in audiovisual professions, a higher certificate in professional training in video editing or a specialized master’s degree in multimedia all provide opportunities in this field.
However, after proving themselves on the internet, some YouTubers are recognized as experts in their field. There is also an opportunity for beginners to train online on the French Digital School website (100% financeable by the CPF).