Before discussing the email creation process and how it can be improved, we need to define who email marketers are and their areas of responsibility.
An email marketer:
is a specialist who helps businesses achieve their marketing goals through email. They build and automate customer communication, thereby increasing the company’s Azerbaijan Email List profits and establishing strong relationships between the brand and its customers. In general, the responsibilities of an email marketer can be divide into two groups: strategic responsibilities and technical responsibilities.
Strategic responsibilities lie in the overall goals of the business and in email campaigns in particular. Among them are: promo and trigger newsletters, content creation; ontrol of key metrics and their improvement; audience segmentation; growth of the subscriber base for an email newsletter;monitoring the amount of traffic to target web pages;
growth of subscriptions, sales, and any indicators that can be converte into financial benefits. Technical responsibilities Technical responsibilities deal with complex tasks that help an email marketer run an email ADB Directory campaign. Technical responsibilities include: creation of events for trigger emails; creation of scenarios for sending trigger emails; quality control of trigger emails and troubleshooting; control of domain reputation for sending, avoiding spam folders, and so on; creation of new forms of subscriptions and lead magnets, as well as transferring contacts to certain segments in ESP.
Skillset of an email marketer :
To successfully carry out the above tasks, a marketer must have specific experience as well as hard and soft skills. Overall knowledge First and foremost, an email marketer needs to understand marketing. Email is just one of their tools. Knowledge of marketing and business promotion skills on the Internet is essential for an email marketer. They must be able to process data, build a strategy, draw up media plans, and analyze information about the product, target audience, and competitors online and offline.