Have immediate results;
Special seasons and promotion periods
Instead of thinking of organic traffic and paid traffic as opposing strategies, how about combining the efforts of both to bring better results for your company?
As you can see, there are times of the year when paid traffic is highly recommended, especially for cost-effective solution companies. But in between, with a good content marketing strategy, you will ensure that your business continues to grow in a healthy and continuous way .
Considering that the investment in paid traffic is greater, keeping organic traffic up to date will also contribute to the “lean times”.
Not to mention that one type of traffic helps boost the other
The data you collect from your ad campaigns can provide important insights into the behavior and needs of your target audience, which will help with content creation and SEO strategies .
Likewise, by attracting people with quality content, you will automatically reinforce your it hardly plays a role in google rankings in their minds , becoming an authority and reference on the subject.
In other words, between choosing one strategy or another, prefer to combine paid traffic and organic traffic , always seeking a healthy balance of investment between one and the other.
No one creates a website without expecting it to get traffic. And when we talk about online business, we inevitably come across the famous issue of traffic.
But how can you generate traffic to your website? Today you learned that you can america email for it (paid traffic) or you can let it happen spontaneously (organic traffic).
Each of these strategies has its own particularities, positive and negative points. But if there is one thing they share, it is: dedication .
Therefore, plan your business objectives well , in the channels you want to operate and in the presence (or not) of your target audience on the platforms you want to use.
If possible, choose to work with both types of traffic: paid and organic . Know how to balance the investment between one and the other according to the moment of your business.
And if you need specialized help on this subject, count on Tupiniquim . We are a digital marketing agency with over 10 years of experience and we are ready to help you! Talk to us.