What to Look for When Hiring a Marketing Agency

Hiring a marketing agency is one of the best things you can do to accelerate kuwait telegram data your business growth and hit new milestones. But finding the right agency is a battle because there are so many of them – nearly 70,000 agencies worldwide and over 25,000 agencies in the United States alone (according to Clutch).Jordon Scrinko is the Founder and Marketing Director of Precondo, a Canadian property research site and has outsourced marketing duties to agencies in the past. Jordon’s recommendation for finding the best marketing agency comes down to one simple task that surprisingly not enough organizations perform: The important thing is to thoroughly research the market before hiring a marketing agency in order to find the best agency in your niche.

Review previous work

Spend adequate time researching agency websites by reading their case how to use seoptimer’s seo audit api studies, checking their portfolios, blog posts, social media posts, industry articles, ads, etc. Digital agencies should be proud of their client work so if you can’t easily find examples of previous work from an agency, that is a big red flag. Because staff churn is quite high in the agency world, you should also look for previous work or request portfolios that creatives or strategists produced at previous agencies. In fact, when agencies themselves are hiring staff, it’s this previous work that serves as the best barometer of talent: Talk to previous clientsYou should also conduct your own research to find work the agency has done.

Is it clear that they genuinely understand and care about your business?

Anyone can tell you they understand your business but it’s your job to interrogate that. awb directory Do they empathize with your challenges and share the same enthusiasm for achieving your goals? This can be determined through conversations – even an initial consultation can shed light on how they respond to the following situations:

  • Do they ask you the right questions to tease out details that help them understand your priorities?
  • Do they build logically on the conversation and through this, display intelligence and understanding for the stage of your business and what you need next?
  • Do they relate to your challenges and showcase how they’ve overcome similar challenges for other clients?

 

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