This week I wanted to dedicate this post to email marketing because this month I started attending a course on this fascinating world and I would like to share with you what I learned in case it can help you expand your knowledge .
It is a form of direct marketing that uses email as a means of communication , sending emails with relevant information to people who have agreed to receive them. Email marketing includes newsletters and mailings . The difference between the two is that while a newsletter is informative , a mailing is commercial , or for selling products or services.
The email marketing advantages it offers are
reaching our customers quickly , it is reasonably affordable ( free in some cases), the results are easily measurable , it allows for extensive segmentation based on various criteria , and it offers a wide range of usage options …
To ensure successful email malta phone number library marketing , we must follow the AIDA model ( attraction , interest, desire, and action ). We’ll achieve
attraction in the email inbox, interest in the subject line of the email sent, desire in the landing page of our website, and action in the inquiry form .
The disadvantages of email by domain change i mean simply exchanging the domain ranking and traffic marketing are the difficulty in getting subscribers, especially if we are not well known , saturation of emails received throughout the day, possibility of being perceived as spam and not reaching the inbox , sometimes they are quite impersonal , the segmentation of the people to whom the emails arrive is not correctly defined …
According to the consulting
firm McKinsey & Company, email ao lists marketing is 40 times more effective at attracting customers than Facebook and Twitter combined.
The most popular apps to impact our clients are Mailchimp, AcumbaMail , and AWeber .
In conclusion , this tool is very useful and beneficial if we use it appropriately , with well – defined criteria and always offering quality content or offers to our subscribers .