An influencer briefing is a document that describes the objectives and expectations of your influencer campaign.influencer marketing. It includes everything from brand values to campaign goals, target audiences, CTAs, and guidelines for communication and how to measure campaign performance . The ultimate goal of this document is to provide your influencer collaborator with all the information they need to create a campaign that will help you achieve your specific goals and objectives.
Specifically, a briefing for influencers allows you to:
- Document your campaign’s specific requirements and goals.
Communicate creative direction (while allowing for some creative freedom). - Shareexamples of influencer marketing campaignsto illustrate the types of campaigns you are looking for.
- Explain your brand’s mission, vision, and values.
Describe your target audience, including demographics, interests, etc. - Establish a clear campaign message and CTA.
State how you will track and measure campaign performance. - Define communication channels, how often you will gambling data singapore be in touch, when campaign updates will be sent, etc.
With all this information, you will be able to improve your collaboration with influencers, avoid possible misunderstandings, Getting the most out of your influencer marketing strategiesand set a clear timeline for your campaign .
Tips and best practices for influencer briefings
Below we are going to share some tips and best practices that will help you understand what information you should include in your briefing for influencers.
Set clear campaign objectives
Make sure you include clear campaign goals and objectives in your influencer brief. This will help the influencer understand what your expectations are and what you specifically want to achieve in terms of performance . These goals should be specific and actionable.
For example, are you looking to increase brand awareness or attract more potential customers? Do you want to drive more traffic to your website or increase your brand’s number of followers on social media?
If you’re looking to increase engagement, for example, what florida plumbing seo services type of interactions will you measure? Likes , comments or shares ? What engagement rate are you aiming to achieve? How will you quantify the success of the campaign?
The clearer and more detailed this section of the brief is, the easier it will be for the influencer to understand what they need to do and how they need to do it .
Define your target audience
Your influencer brief should also include details about your target audience . In other words, who your campaign is targeting . This includes basic information regarding demographics , but should also include an explanation of their interests, goals, and the problem they want to solve .
What does your ideal customer care about? What do they value? Do you know their purchasing habits? What types of content are most likely to elicit a response from them?
All of this information will guide your influencer in determining what type of campaign they should create and how best to communicate it .
Create a clear campaign message and CTA
Including a clear campaign message in your brief will help you plan what you’re going to say in your post. Make sure they understand what call to action you briefing for influencers want them to focus on, cameroon business directory and whether the information needs to be communicated in a specific way . Also communicate any other key information they should include in their post, such as specific promotions, discounts, branded hashtags, or your brand’s USP . Also, make sure your CTA aligns with your brand identity and campaign goals, and is likely to elicit the response you’re looking for.
Establish clear guidelines for influencer partnerships
Finally, make sure your brief includes clear guidelines for your relationship going forward . This is especially important in terms of communication.
How often will you be in touch to discuss campaign performance? What platforms will you use to communicate – emails, live messages or video calls?