During what I Look For in the my tests, I focused on specific features that make it easier for you to manage and grow your
online clothing business. Here’s what I prioritized:
Quality templates
Your store’s design reflects your brand, so I only i Recent Mobile Phone Number List ncluded platforms with high-quality, fashion-forward templates. This also means you can save time on customization and focus more on business.
Customization features. Clothing brands must stand out, so I prioritized platforms with customization options for tailoring your store’s look and feel.
Inventory management. Keeping track of your clothing stock is essential to avoid overselling or stockouts. I included platforms with efficient inventory management tools to help you manage your products effortlessly.
Mobile responsiveness
Many shoppers browse and buy on mobile devices, so I chose platforms that provide a seamless mobile shopping experience.
Integrated marketing tools. Effective top 10 customer retention kpIs for ecommerce businesses marketing is the key to a successful clothing brand, so I picked platforms with built-in tools for email marketing, social media marketing, or SEO optimization (or all three).
1. Wix: High Level of Customization With Many Templates
Wix’s website template
Wix provides a wide range of clothing designs
Wix offers 900+ templates, including dozens specifically for clothing businesses – all fully customizable with a simple drag-and-drop interface. The templates cater to various styles and functionalities, so you can easily tailor your site to your brand’s unique needs.
I like how Wix has built-in e-commerce tools essential for clothing stores, like inventory management and store analytics, which streamline operations and help you make informed decisions for your online store.
While the built-in tools are comprehensive
you can also use the Wix App Market’s treasure trove 1000 mobile phone numbers of integrations. These include Amazon with Wix, a tool for reaching over 300 million shoppers on Amazon, and Envia Shipping Solution, which offers discounted shipping rates and comprehensive fulfillment services.
Wix’s free plan gives you most customization features but has Wix branding and a Wix subdomain. You’ll want a Premium plan for a professional look, but specifically the Core plan or higher for e-commerce functionality. Even the Core plan lets you have a catalog of 50,000 products, and it only gets better from there.
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Features
Multi-channel selling. Building your own clothing store doesn’t prevent you from selling on other marketplaces. Every e-commerce-enabled Wix plan lets you sell on platforms like Amazon, eBay, and social media.
Email marketing tools. Wix provides custom forms for collecting emails and solutions for building email campaigns, which can increase the lifetime value of your customers.
SEO tools. Every Wix website comes with a built-in SEO functionality. You’ll also get a step-by-step guide on how to optimize your clothing site for search engines.
Done-for-you AI website builder. Wix’s AI-powered website builder can build a custom clothing shop within minutes. You just need to answer a few questions about your clothing business. You can still customize it as much as you want.
Read our expert Wix review for more details
E-commerce features Inventory management, store analytics, abandoned cart recovery, secure checkout, 50+ payment gateways
Marketing tools Built-in email marketing and SEO solutions + many third-party marketing apps
Free plan ✔
Starting Price $17.00
Build a Clothing Store With Wix >>
2. Shopify: Top E-commerce Platform With Built-in Features
Shopify’s website template
Shopify has a template for different types of clothing brands
Shopify has 200+ professional e-commerce templates that are fully mobile responsive.
Customizing them isn’t as intuitive
or advanced as with Wix, but you can still change most things. They’re also highly functional, with robust product pages and built-in perks, like countdown timers for new product releases.
Shopify also has 8000+ apps in its app store – the largest I’ve seen for an e-commerce platform. There are apps for UGC, lookbooks, reviews, social proof, and fit & sizing – whatever your clothing store needs. However, Shopify’s built-in features are strong enough that you may not need apps, such as customer segmentation, automated marketing, and robust discounts on shipping.
Keep in mind that only
a few of Shopify’s themes or apps are free, and its pricing is higher than that of most website builders. This makes Shopify more suitable if you have a larger budget. However, the cost is justified by the generous plans. Even the most affordable plans offer a custom domain, unlimited bandwidth, storage, and products.
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Features
Shopify POS. If you have a brick-and-mortar clothing shop, you can keep the data of your physical
