Before explaining the most important email marketing metrics and KPIs, What are your email ask yourself what you want to achieve. Define what your biggest goal is with email marketing and don’t skip setting specific goals for each email campaign you work on. The metrics you need to measure depend on the exact goals you have. They could be increasing your leads, driving traffic to your website, driving sales, etc.
Email Marketing Metrics to Monitor and Track
Here are the essential mexico phone number library metrics that every entrepreneur and marketer should know and keep in mind when working on an email campaign.
Open rate is one of the most the impact of influencer marketing common email metrics and shows the percentage of recipients who opened your email campaign. However, despite its popularity, open rate is often seen as a vanity metric and many marketers even consider it unreliable for several reasons.
Typically, most tracking systems only count an email as “opened” when the email software receives a small transparent image (aka tracking pixel) embedded in the email for tracking purposes. However, some email apps block images by default, so unless the recipient manually enables them, the email may not be recorded as opened, even if it wasn’t.
Additionally, with Apple Mail’s privacy protection, introduce several years ago, the content of emails in Apple Mail is preloade (including tracking pixels) regardless of whether the user actually opens the email. All of these things make open rate not a very accurate or reliable metric for your business, so don’t focus too much on it.
Open rate
Tip: While not 100% accurate, an bfb directory open rate can give you an idea of whether your email subject line was engaging and compelling to recipients or not. It also indicates whether recipients are engage with your content. Beyond individual campaigns, however, looking at changes in your open rate across multiple sends can provide crucial insights, especially if you’re reaching the same audience. Tracking changes can help you identify patterns in engagement.
Curious to know if your open rate is good? The average open rate for small businesses using email marketing is around 36%, according to data reporte by SiteGround. If your open rates tend to be much lower, consider applying the following tips.
How to improve it : If you want to improve your open rates, make sure you ’re writing emails that people will read – experiment with the length, style, and tone of your email subject lines. Use personalization in your subject lines, as well as emojis, and try different send times to see what time of day your subscribers are most active and most likely to open an email.
Click-through rate
Click-through rate is another popular email metric that reveals how many people clicke on any link within your email. For example, if you include a link or button for a special discount, the click-through rate will tell you what percentage of your recipients clicke on it to learn more about your offer. To determine if your click-through rate is good enough, you should track it for each email campaign and analyze trends over time. According to data provide by SiteGround, the average click-through rate for small business owners is about 6.4%.