Analyze the reputation of your SEO competition
Knowing your competitors’ SEO authority What are the best score is essential for establishing an effective netlinking strategy . Indeed, to be belgium telegram data able to place your site at the top of search engine results pages, you must carefully work on its reputation.
At the same time, you can discover where your SEO competitors’ links come from , what their link anchors are , and which pages they target . These are all useful elements for defining an optimal backlinking campaign.
There are two widely recognized and used tools for analyzing this type of data on any site. Once again, the choice of program will depend on personal affinity and specific needs.
- Majestic : In the free version, you can already access the famous “Trust Flow,” considered an extremely relevant value for a site’s reputation. With the paid version, you can understand the overall strategy of your rivals. Another advantage is that the information is all detailed in French. Easy to use, you can even install the Majestic Backlink Analyzer extension on Google Chrome.
- Moz : The free version lets you discover your competitor’s Domain Authority, recognized as an excellent indicator of brand awareness. Additionally, you have access to information such as targeted pages and referring domain names. The only downside is that all the information is in English. You can also download the MozBar Chrome extension for quick and easy access.
Discover your opponents’ activity on social networks
Perhaps talking about social media is a how to use so-called “care” emails step outside the realm of SEO… or perhaps not! The topic remains largely controversial among SEOs.
On the other hand, what is certain is that by looking at what your competitors are doing on the different social networks, you will understand their communication strategy all the better . You will be able to see which platforms to favor, what tone to adapt and which publications are most popular.
At the same time, you’ll discover influencers who could potentially help you grow your online popularity. To conduct an effective analysis, I strongly recommend using BuzzSumo .
Observe the evolution of your competitors
So, you’ve now analyzed your SEO competition in great detail. However, the work doesn’t stop there. In fact, it never stops!
SEO monitoring is absolutely essential for long-term success . Whether it’s keeping up with algorithm changes or understanding current trends, you need to stay informed.
The same goes for understanding how your rivals are performing and their rankings for the most important keywords. To compare your traffic to that of your SEO competitors, Ranxplorer’s chart is clear and precise.
To analyze your progress and that of your organic competition on the most important keywords, ranks.fr is an excellent tracking tool.
How to be better than your SEO competitors in the long term?
Once your competitive analysis is complete and the appropriate measures have been implemented, you want to maintain your superiority over your competitors. To achieve this, you’ll constantly monitor SEO trends related to your topic.
Maintain continuous monitoring
As described above, it’s essential to stay informed about the latest SEO best practices. You also frequently monitor your search engine rankings and compare them to those of your rivals. Finally, you constantly monitor Google’s search results pages to see if a new competitor has emerged.
Apply updates
While this may seem obvious for an online store, this concept is often misapplied to storefront websites. However, it’s important to frequently update the information you provide and the services you offer. This shows Google that your site is active and up-to-date, and you can constantly adjust its optimization based on your monitoring.
Constantly develop the reputation of your site
A netlinking strategy is a long-term brazil data strategy. A massive influx of backlinks that is only temporary risks sending a warning message to search engines. Therefore, it’s best to spread your partnerships out over the long term and constantly increase your reputation to outshine all your direct competitors.
Update a blog frequently
To rank for multiple keywords and long tail keywords, the best way is to add a blog to your website. This will boost your communication and significantly expand your online visibility. You’ll stand out from your competition and be recognized as the go-to expert in your field.
Frequently asked questions for a good SEO competitor analysis
Why do a competitive analysis in SEO?
Not conducting an SEO competitor analysis is like flying blind, taking risks, and wasting time. To have a chance of ranking well on search engines, you need to know what appeals to them. You also need to know the most important keywords and understand the search engine intent of users. For all these reasons, it’s essential to analyze your competitors in great detail.
What are the steps to analyze your competition on Google?
As described in this post, I believe there are 6 steps to follow to analyze your SEO competition and succeed in standing out:
1. identify your competition;
2. study important keywords;
3. analyze competing sites;
4. know the reputation of your competition;
5. know what your rivals are posting on social media;
6. monitor the evolution of natural referencing.
In this article, I’ve provided you with numerous examples of tools for conducting a comprehensive competitive analysis . If I had to select just one for each topic, here are the ones I couldn’t live without:
- Google : to find your SEO competition;
- Ranxplorer : to know the keywords to work on;
- SEOQuantum : to write better content than your competitors;
- Majestic : to understand the notoriety of your rivals;
- BuzzSumo : to find out what’s happening on social networks;
- Ranks : to analyze the evolution of positioning on search engines.
If you want to know all the tools needed for optimal digital communication, don’t hesitate to discover my article dedicated to content marketing tools .