VIRTUAL TOUR 360 PLYFORM COMPOSITES
VIRTUAL VISIT OF THE PLYFORM CLEAN ROOM Your customers will feel like they are with you, in your company: it happens with 360° video technology . Like a normal video, only you can take a “look around” at the subject filmed, just like in real life. You can watch it from a PC or mobile phone, but also with a viewer. And in this case you will .
feel like you are right there
Try watching this video we made for PLYFORM COMPOSITES. You should most certainly be evaluating your QS on a regular basis and looking to improve it, but with the overall .
ngredient Landing Pages The Secret overseas data Ingredient ppccampaignscake Of course, the secret ingredient in any PPC campaign is a conversion centered landing page. That’s where the actual conversion happens. Just like your PPC cake.
goal of improving your CPA
it needs to be tested and optimized at every step of the baking process. The landing page is so fundamental that I actually wasn’t . Is it the cake stand?
sure how to work it into this metaphor
The cherry on top? The fork on which the cake is ultimately consumed? Analogies are hard… The bottom line is, don’t be willing to accept “Best Practices’ as the standard by which you should create or optimize your PPC campaign.
Push the boundaries, challenge the status quo and as you begin to refine your list of primary ingredients, you’ll be well on Chef of highconverting PPC campaigns.
your way to becoming a Master
The first example of a fictomercial can be found in Fay Weldon’s novel The Bulgari Connection, which features heavyhanded references to the luxury jeweller throughout for which Weldon was handsomely compensated.
Companies that commission fictomercials typically have a set number of times a product name must be mentioned, as well as strict guidelines for the context in which it can be discussed.
No matter the medium
it’s a difficult task trying to advertise a product through fiction without losing readership, and that’s exactly what makes this funny little portmanteau so interesting. .
Cocacolonization CocaCola Colonization cocacola This portmanteau sure is a tonguetwister. Cocacolonization refers to a franchise or brand going global. The term is actually not at all new.
It’s been around since the s and gained steam during the Cold War. Today it’s come to refer to the process of westernization in general, which, it should be noted.
has been pretty successful Coke is currently sold in all but two countries, Cuba and North Korea. . Badvertising Bad Advertising badvertising This word may be new but the idea behind it sure isn’t.
not just the spread of CocaCola
See a particularly obnoxious, flashy or offensive ad? Must be a product of badvertising. Some ads are insensitive, some are annoying, and many are just plain bad. They may succeed in getting your attention.
but it’s for all the wrong reasons. may have made a false claim, a questionable joke or perhaps they just lack taste. The flipside of badvertising is the aptly named radvertising.
Brands guilty of badvertising
These ads are so bad they’re good full of tongueincheek puns and pop culture references. Sometimes being bad can be pretty… rad. . Subvertising Subversive Advertising subvertisinghm Subvertising refers to political statements masked as ads that are often satirical in nature. Also known as a meme hack.
the best subvertisements look at first glance like a normal ad, but the caption or image makes viewers do a doubletake. This type of 7 spreadsheet editors to replace excel cognitive dissonance expecting to see one thing and being confronted with another is an effective way of getting a strong message across, so it’s not surprising that subvertisements tend to convey a powerful, controversial idea.
often satirizing the same company they’re mimicking. A good example of subvertising can be found in the work of an anonymous street artist in Hamburg, Germany, who pasted images of Photoshop toolbars onto several heavily Photoshopped billboards for H&M. While there is surely no doubt in the mind of anyone who views the ads as to whether they’ve been altered, the fake toolbar helps the unknown artist send a strong message about standards of beauty in advertising.
Last but certainly not least
Catvertising Cats Advertising catvertising, we have one of the most pervasive and effective! marketing portmanteaus to enter our lexicon… Catvertisting. Yes, that’s a combination of cats and advertising.
How does such a technique work you might ask? It’s simple Just add cats. So far catvertising exists primarily in the form of spoof and parody, but marketers are on the right track. After all, Grumpy Cat has her own line of merchandise.
including tshirts and mugs, as well as an agent. Maru, famous for his undying love of boxes, has his own book deal and Lil Bub has her own bgb directory web series. So while catvertising exists today as a funny jab at traditional advertising techniques.
