Tracking abandoned carts is an essential step for e-commerce businesses to improve their sales and conversions. By using Google Analytics Marketing. you can easily track abandoned carts and gain insights into why users are abandoning their shopping carts. This data can help you identify areas for improvement and optimize your website to reduce cart abandonment rates. To track abandoned carts with Google Analytics Marketing. you need to set up Enhanced E-commerce Tracking. This feature allows you to track user behavior throughout the entire shopping process. including product impressions. clicks. and transactions. Here’s how to set up Enhanced E-commerce Tracking for your website.
Abandoned Cart Tracking Once you have
Enable Enhanced E-commerce Tracking in Google Analytics To enable Enhanced E-commerce Tracking. you need to have Google Analytics set up for your website. Once you have Google Analytics set up. go to your Google Analytics account and navigate to the Admin section. Under the Sales Marketing Directors, Managers Email Lists View column. click on E-commerce Settings and then toggle the Enhanced E-commerce Settings to “On.” Step 2: Modify Your Website Code Once you have enabled Enhanced E-commerce Tracking. you need to modify your website code to send the appropriate data to Google Analytics. You can either modify your website code manually or use a plugin or extension to do it for you. The exact steps will vary depending on your website platform. but here are some common modifications that you’ll need to make: Send product impressions.
Once you have created your custom
Whenever a user views a product on your website. You need to send a product impression to Google Analytics. This tells Google Analytics which products the user has seen and can help you identify popular products. Send product clicks: Whenever a user clicks on a product on your website. You need to ADB Directory send a product click to Google Analytics. This tells Google Analytics which products the user is interested. In and can help you identify which products are driving the most traffic. Send add to cart events: Whenever a user adds a product to their shopping cart. you need to send an add to cart event to Google Analytics. This tells Google Analytics which products are being added to carts and can help you identify popular products. Send remove from cart events: Whenever a user removes a product from their shopping cart. you need to send a remove from cart event to Google Analytics.
