Field of activity
An SEO specialist must be There are many ways versatile in order to be able to:
- carry out a complete SEO audit;
- provide recommendations for each blocking point identified;
- develop an SEO strategy in line with the company’s field of activity;
- propose an optimal keyword strategy;
- obtain quality external links ( backlinks );
- set up an effective internal network;
- track positioning on search engine results pages.
Although his field of activity is mainly related to germany telegram data website optimization . His knowledge of web marketing makes him a valuable ally for the implementation of a global and effective content marketing strategy.
Training
You can pursue a traditional academic program, such as a master’s degree or a two- to five-year degree in web marketing, SEO, and web writing, or MDD (Direct & Digital Marketing).
However, many SEO specialists have trained online as part of a career change. These training courses vary in time, price, and quality. However, some recognized SEO experts share their knowledge through high-quality distance learning courses . This is particularly the case for Olivier Andrieu ( Formaseo ) and Matthieu Verne ( Referenseo ).
SEA Expert
For some, paid search engine marketing is not a content but we held out hope and marketing profession. However, I believe that SEA ( Search Engine Advertising ), used in a timely and thoughtful manner, can be an excellent ally in a content marketing strategy. To form your own opinion, I suggest you discover my latest blog post to learn everything about content marketing .
SKILLS
An SEA expert must first and foremost have a thorough understanding of all the strategies related to paid referencing , whether on search engines or social networks. It is also important to master the art of communication and digital marketing .
Additionally, his writing skills are excellent, and his knowledge of copywriting and storytelling can be significant assets. In order to monitor the return on investment of advertising campaigns, he is fully conversant with analytics tools and knows how to budget a project.
Field of activity
A driving force in digital marketing strategy, he suggests solutions adapted to the needs and resources of the company he works for. He also regularly monitors the competition .
Additionally, it ensures that landing pages are optimized, primarily from a conversion perspective. Finally, it monitors the campaign’s success rate and provides a detailed report on its profitability.
Training
To work with a large group, a Bac +3 or +5 will often be brazil data required. In this case, a professional license in web marketing or SEO and web writing will be useful.
If you already have good writing skills and want to become an expert in paid SEO, the 3-day online training (CPF financeable) with Novolinko offers Datadock certification .
SEO web editor
With the SEO consultant, the SEO web editor is certainly the most sought-after professional to establish an optimal content marketing strategy. Indeed, editorial content not only allows you to convey a clear and effective message to the reader, but also to search engines.
SKILLS
The SEO web editor knows the best practices for providing structured information adapted to different digital reading media. He knows the expectations of search engine indexing robots and the needs of Internet users .
He must also have a great capacity for adaptation to meet the expectations of his customers and be curious to constantly develop his general knowledge. A web editor also knows how to quickly find reliable sources and is capable of creating unique content based on information found on the Internet.
Of course, his command of the French language, spelling and syntax must be perfect. He understands the importance of semantics and manages to develop a rich lexical field related to the subjects covered. He also knows how to use keyword research tools and integrate texts into content management platforms .