Those who work in Web Marketing already know the phenomenon, but the trend is now so widespread that almost all of us have encountered this experience at least once. It is Native Advertising, the denmark phone number library new way of advertising on the web. It is not enough to know in broad terms what it is. You have to go deeper, perhaps weighing the pros and cons of Native Advertising. If you are already using it, if you are considering doing so soon, if you are a user and want to “know the enemy”, here are a few short but intense lines on the pros and cons of Native Advertising.
Native Advertising? It’s on everyone’s lips. Statistics indicate its continued growth, so much so that it is expected that 8.8 billion dollars will be spent in 2018 on this new communication technique. 53% of users say they prefer Native Advertising to banner advertising and 18% of them express an intention to purchase. What are the pros and cons? More Details : how to start dropshipping on shopify?
– Pros of Native Advertising
In general, content is evaluated for its usefulness and this is no exception. It is true that it is a sponsored space that has your action as its ultimate goal, but it is also true that, if well done, it is not frowned upon by users. This is where the skill of those who create Native Advertising comes into play. If the product truly has added value and is displayed without traps, the user will be very happy to have certain information. Imagine an airline that actually has a promotion on flights or a contact lens company that is above average. The only criteria required to benefit from the campaign betting email list is to be pertinent and never false;
– Cons of Native Advertising
Less than 20% of people recognize a Native Advertising ad from the rest. Unfortunately, users are distracted and the company pays the price. In fact, when you understand that it is a sponsored space, you are often criticized if not openly opposed. You have to take into account that there will be a portion of customers who will feel . The “betrayed” by this communication and who will probably be lost permanently.