From a marketing perspective, the banner, opening an email, is a critical part of the newsletter format for these reasons:
Grab users’ attention:
by the horns with a The Importance of Email Headers Elements catchy email header designIf you use an appealing image, highlight your discounts, or provide the user with the menu they are likely to Aruba Email List click due to the high resonance of categories, — the top part of the email can definitely make readers pay attention. Email header design example (Source: Stripo template)
Move users further:
down the conversion funnel — one email banner at a time Rome wasn’t built in a day. And marketing The Importance of Email Headers Elements funnels are often stretched over a long series of multiple brand touches. If there is any idea that you want your potential clients to be familiar with, one of the ways to plant this idea is by incorporating it into the email header design. Even if the user bounces off quickly — they will have already read the key message. In the laconic example below, a domain company Dan aims to raise awareness about its acquisition by the market leader, GoDaddy. Not only as the change brings along several technical updates but also to bask in the light of a much stronger parent brand. Will this message bring immediate commercial results? Not quite. Will it have a positive commercial impact on how users treat the brand and platform in the long term? Indeed.
Email header design from Dan:
Strengthen your brand awareness and move your brand into the commercial comfort zone The Importance of Email Headers Elements. The use of brand colors, logos, slogans, fonts, and imagery all help users recognize your brand better each time. Being familiar with the ADB Directory brand and what to expect from it moves your product into a comfort zone for your potential client, as they feel safer and educated. This way brand consistency in newsletter header design helps move your potential clients closer to the purchasing decision through increased trust and familiarity.
Get those sales selling :
Not many people can afford to impulse buy a car or as much as a Dyson hair dryer. But lower-priced items exposed at the right moment in the right light can certainly trigger an emotional purchase. Email header image with just the right product and CTA has the power to be that impulsive purchase stimulus.