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When commenting on texts, customers and editors often say: “It doesn’t grab you.” And this is not out of spite – it just happens that the text is not written in the reader’s world, and therefore does not hit the right pains, problems, requests. If a copywriter dives into the problems and wants of the…

Is it worth bothering with the title at all if there is a cool text following? I’m sure it is. Every commercial text is essentially a small sales funnel. And it doesn’t matter whether you’re selling motorcycles or an idea to go to a certain website — the stages of a potential client’s movement through…