Who is a mystery shopper and why does a business need one?

Wanting to evaluate the quality of service in their company, many people turn to reviews. But the assessments are not always objective. Positive reviews can be left by friends of employees, and negative ones – by competitors. A mystery shopper will help to objectively evaluate the real state of the business. In the article, experts…

What is included in SEO website promotion: a complete guide

Introduction to SEO website promotion SEO, or Search Engine Optimization, is a key element in website promotion. An introduction to SEO website promotion starts with understanding what it is and how it works. SEO is the process of optimizing your website so that it better meets the requirements of search engines like Google. This includes…