If you own a store or e-commerce site and would like to start using Google Shopping to expand your brand’s reach to more customers, you may be wondering: what do you need to advertise on Google Shopping?
Regardless of whether you want to use just the free Google Shopping listing or use it via a paid campaign on Google Ads, there are some first steps you need to take.
1. Have your Google account
If you don’t have one yet, now is the time to create yours.
create google account
With your account created, you will have access not only to Google Shopping and Google Ads, but also to all of Google’s free tools , such as Google Analytics , Google Search Console, Google Trends and more. All free.
2. Set up your Merchant Center account
Google Merchant Center is the tool you will use to register information and product the threat is real: ai vs digital marketing agencies for your online store.
register account in google merchant center
In Merchant Center, you will create your product feed , which is a file that must contain data how ai will change the labor market as code, title, description, category, price, brand, availability, among other information.
3. Create your Google Ads account
If you want to use your Merchant Center listing to run paid Shopping ad campaigns, create ao lists Google Ads account and register your online store information there as well.
create a google ads account
From there, you’ll need to link your Merchant Center account with Google Ads to set up your Shopping campaigns.
If you have any questions about how Google Ads works and the types of campaigns the platform offers, check out our article: Google Ads: What It Is and How It Works – Step-by-Step Tutorial.
Tips for advertising on Google Shopping
Using Google Shopping to bring more customers to your e-commerce is a strategy that works.
Even if you don’t want to invest in a Google Ads Shopping campaign, the free listing will help bring great visibility to your business .