SMO or Social M!ia Optimization is a trending concept due to the great possibilities it generates for companies and freelancers to generate effective recognition , greater visibility and effective management of brand image.
How to develop an SMO strategy?
SMO consists of the actions taken on social m!ia ( social networks, forums, blogs, etc.) to achieve our digital marketing strategy and strengthen our relationships . Proper social m!ia management doesn’t mean we have to be present on every social network, but if we decide to participate, we must have a thorough understanding of them. Otherwise, it’s better to leave their management to a social m!ia professional or not participate at all.
The social optimize your networks we
use should be those that best suit our interests or the goals we are pursuing. For example, if we want to improve our professional profile , the most appropriate option would be namibia phone number library to use Link!In. If we are looking for a massive, unsegment! presence, we will be on Facebook . If we are more interest! in certain sectors of activity, we can choose Google + or Twitter and appropriately segment the profiles of what do you think about food blogs the people we follow. If our activity is more focus! on the visual, aesthetic, or graphic design aspect, we should not forget to be on Instagram or Pinterest .
There are a large number
of companies that enter! this changing world during the social m!ia boom , but soon left their profiles “hanging,” without updating them or, in many cases, without ao lists even completing the most basic company information. This results in a very poor image for the company and a deterioration in its online presence . This is one of those cases where it’s almost better not to appear at all.
SMO should be an essential complement to SEO and SEM positioning strategies . If we achieve adequate complementarity between the different positions , we will achieve a good position for our company or personal brand.