How to create your content marketing team?
The approach to creating your editorial team Small to medium depends primarily on the size of your company and the budget allocated to digital marketing. Depending on your hong kong telegram data needs and resources, you should therefore consider whether to outsource or insource your content marketing team.
Outsourcing content marketing
Outsourcing content marketing is often the preferred option for . It’s possible to outsource the work to a single agency or work with freelancers. Below, I’ll explain which option is best for your business and the pros and cons.
Content marketing agency
If you have a fairly large (or scalable) budget and ambitious long-term goals, working with a content marketing agency seems like the right choice. This allows you to work on any type of content with a single point of contact.
The advantages of partnering with a content marketing agency are, all in all, interesting:
- single point of contact;
- full team available;
- replacements if necessary;
- single package (budget control)
However, there are also disadvantages to going through this subsidiary:
- lack of case-by-case management of the different content marketing professions;
- impersonal service;
- unavailability in case of emergency;
- high cost.
Freelancers
Working with freelancers is a great option for small businesses manage your time better with crm with a medium to low communications budget . This allows for short-term engagement without long-term commitments. To find a freelancer, you can, for example, visit LinkedIn or Malt, or ask for recommendations from your circle of acquaintances.
By working independently with different content marketing professionals, you have some significant advantages :
- flexibility and adaptation according to your needs;
- personalization of each element of your digital communication;
- mission on request;
- cost management on a case-by-case basis.
There are, however, some disadvantages to working with different freelancers:
- lack of communication between the different players in your communication;
- no replacement in case of illness or accident;
- variability of monthly costs;
- difficulty in finding the rare pearl.
Internalizing content marketing
Insourcing content marketing will appeal to large companies and multinationals that have the resources and capacity to hire a full team dedicated to digital communications. This obviously ensures perfect consistency in your content strategy. Additionally, you guarantee the cn leads constant availability of your editorial team.
In addition to the roles listed below, I would recommend hiring an editor . Their primary role is to review all content before it’s posted online. In a small organization, this often falls to the coordinator. However, if communication is happening at a fast pace, it’s best to create this position to free up time for the rest of the team