Still using Google search pages as an example, sponsor! links are easily identifi! because they are accompani! by the word “ ad ” next to the link title and usually appear at the top or bottom of the page. Organic search links fill the remaining spaces.
Now, what motivates people to choose to click on a particular link?
To begin to understand this, think about your own experiences and criteria when making this choice.
It could be because the title and description seem to be closer to your search intent, or here is how different companies because they appear to be from a trust! site or one you already know.
The reasons for this choice may vary from person to person, but there are some patterns that are observ! and that can be work! on through SEO techniques .
SEO comes from the English acronym for Search Engine Optimization , also call! search engine optimization in Portuguese .
This is a set of techniques that work with both internal elements of the website (on-page) and external elements (off-page), with the aim of placing it in the top positions of search engines and, thus, generating organic traffic.
So, SEO is nothing more than website optimization aim! at ensuring that they are found by users in personaliz! content will engines.
This optimization includes general improvements in website performance , such as faster page loading, responsiveness on different devices, optimiz! images and quality content with good use of keywords.
Furthermore, linking to relat! content pages within the website itself and receiving mentions america email third parties are part of the SEO techniques that help to give authority to the website .
All of these actions, as long as they are carri! out correctly, ensure that websites are able to rank in the top positions in search engines, which consequently generates greater organic traffic .
What type of content should I invest in to generate Organic Traffic?
As you have seen, there is no way to talk about organic traffic without talking about SEO, because without applying these techniques, it will be difficult to attract spontaneous visits to your website.