[Saved Edition] What is lead generation? A thorough explanation of its meaning and all methods

Simply put , lead generation is the activity of acquiring new potential customers (leads) .

However, there are many methods for acquiring potential customers, and if you do not understand the meaning and characteristics of each method, you will only waste time and money. Also, if you do not also take part in activities beyond  you will not be able to achieve your original goal of increasing sales.

So this time, our company, which has been providing sales increase seminars to over 7,000 companies, will explain everything from the basic meaning of what is to all the methods and efficiency tools . Not only will you gain all the necessary knowledge, but you will also find the path to increasing your sales, so please use it as a reference.

What is Lead Generation? What it Means and Why it Matters

If you don’t know the basic meanings, you run a higher risk of failure, so we will explain the meanings of the words, but if you already know them, please refer to ” All Methods ,” ” How to Increase Efficiency ,” and ” Key Points to Success .”

Is the creation of potential customers . To briefly explain the gambling data usa meaning of the words by breaking them down into lead and generation, a lead is a potential customer . Whether it is BtoB or BtoC, a lead is someone who is interested in your company’s products or services and has the potential to place an order in the future.

Next, generation means induction or generation. Combined with the meaning of lead, means creating new potential customers. In short, remember that it is a general activity of discovering new companies and people who are interested in your company’s products and are likely to purchase them in the future .

Distinguish between lead generation and lead nurturing

Lead nurturing is a term that is often explained together with lead generation. Does not mean much on its own, and the reason it is explained togethe. Is that it only leads to sales once you start working on lead nurturing.

In short, even if you suddenly strongly promote your product to potential free proposal templates for small businesses on a budget customers identified through lead generation, it is unlikely. That you will make a sale, so activities to make it a solid opportunity (i.e. lead nurturing) are necessary .

This article will only explain lead generation, so we will explain the minimum information you need to know about lead nurturing. Specifically. We will explain the overview of lead nurturing and why you should do it. If you would like to know more, the following article will be helpful.

What is Lead Nurturing?

Nurturing literally means “to raise or educate,” and lead nurturing means “nurturing potential customers.”

In other words, lead nurturing is the stage where you use sales and marketing to increase the purchasing desire of potential customers created and discovered through, and develop them into customers .

Why you should do this in parallel with lead generation

In today’s world, where business models and markets are changing rapidly. It is important to constantly work on and lead nurturing, as there is. A high possibility of competitors from other industries or substitutes emerging .

For example, the rise of VOD has led to a loss of market share. In the DVD rental business, and the rise of e-books has led to a decline in sales of paper books. Outside of industries with relatively little competition, such as the infrastructure and mining industries. You should work on and lead nurturing.

3 Tools to Increase the Success and Efficiency of Lead Generation

Before introducing methods, we will introduce some tools that will increase your success rate and efficiency.

Most of this article is about all the methods and success points. And lead generation can be said to be a time-consuming and labor-intensive activity, although. It has a large return . It is an activity to get people who do not know your company’s products interested in them, so it is natura. But since it does not lead to immediate sales, it must be done efficiently and without spending too much time .