Responsive Email Design: Make Your Template

According to statistics, 41% of email views are on mobile devices, which means that optimizing emails for mobile screens is extremely important. Responsive email design is exactly the tool you need for this. In addition, it is not only a matter of convenience for the recipient. Responsive emails can significantly increase engagement, as you will receive 15% more unique clicks.

In this article, we’ll cover what responsive email design is, how it works, and what it requires to prepare you for your email design transformation. Without further ado, let’s get started.

What is responsive email design?

Let’s start with the basics. Responsive  america cell phone number list email design is an evolution of email design that involves adapting email designs to different devices to maintain style and usability. This means subscribers get a great experience on any device or email client, regardless of screen size, because the design adapts smoothly to any size.

The essence of responsive email design
The basic concept of responsive email design is to use @media queries . In fact, the style can be set for any screen width. You need to enter the maximum width in pixels and use percentages to determine the size of elements . This will help to avoid problems with viewing emails.

Responsive Email Design Code

According to this example, the desktop style is set without using media queries . And the mobile version uses a style with the type “screen”. If the email is viewe on a desktop, the user will see the text aligne to the left, and the mobile audience will see the email with the text aligne to the center.

Of course, instead of text alignment or in addition to it, you can set any style, from the font family to the size of elements and their location.

The Role of Media Queries in Responsive Email Design

A media query consists of two parts: a query type and a query property, or in other words, a query specification. One query can have multiple properties, which are declare using the “and” keyword. At the same time, a query cannot contain any expressions. This is not an error, but usually in responsive email design, media queries have properties.

Here’s an example of an email who is a mystery shopper and why does a business need one?  template that was create using CSS media queries in Stripo:all is the default expression that declares the request for any device;braille — all devices intende for blind people. These devices are based on the Braille system;

embossed – printers that use the Braille system;

handheld — smartphones and similar devices;
print — printers and similar devices;
projection – projectors;
screen — monitors and their screens;
speech — voice coders, programs that reproduce  cn numbers voice or read text aloud. Voice browsers, for example;
tty – devices with fixed line width and length (teletypes, data terminals, devices with screen limitations);
tv — televisions.